It has been more than a century since the iconic Levi’s® brand came up with the original blue jean that changed fashion forever. To this day, however, Levi’s® classic 501® jean remains to be not only the most popular but also the most valuable piece of clothing for men and women.
In fact, no less than TIME magazine in 2000 named the 501® jean as the “fashion item of the 20th century,” edging out the miniskirt and the little black dress.
Levi’s® 501® jean was born 144 years ago, when Levi Strauss and Nevada tailor Jacob Davis partnered in 1873 for the first riveted pockets on men’s pants. The number 501® was assigned to the world-renowned “copper riveted waist overalls” as lot numbers were then used to classify products made by Levi’s®.
The classic Arcuate design on the back pockets of the 501® jeans was registered a trademark in 1943 and remains to be the oldest one still in use today. In 1964, a 501® pair entered the Permanent Collections of Smithsonian Institution.
.jpg)
