Reader’s Digest Unveils the Brands and Personalities That Captured Filipinos’ Trust in 2024

Reader’s Digest has released the results of its 26th Annual Most Trusted Brands survey.

On Friday 22 March, 2024 the Reader’s Digest Trusted Brands Awards will be presented to winners gathered to celebrate at the Marco Polo Ortigas Manila Hotel at 7pm. The awards gala will see marketing minds and business leaders gather to celebrate the remarkable brands that have captured the highest echelons of consumer confidence in the Philippine market. These brands go beyond mere customer engagement – they exemplify a steadfast commitment to fulfilling their promises and cultivating an invaluable asset: their customers’ unwavering trust.

PLDT Home Ultera and Alyssa Valdez return to bring the highly anticipated Skills Camp nationwide

Volleyball and broadband to reach more Filipinos in the country

Taking off from the first season of the Alyssa Valdez Skills Camp, the multi-awarded "Phenom" and PLDT Home Ultera are set to go even bigger, taking over the entire nation and inspiring more young athletes on their path to sports excellence.

After a successful season of mentoring and training young volleyball players across Metro Manila and nearby provinces, multi-awarded athlete Alyssa Valdez brings back her highly-anticipated Skills Camp, scaling this initiative to an even bigger nationwide level. In partnership with PLDT Home Ultera and Crosscourt PH, part two of the Alyssa Valdez Skills Camp will scour the courts of Manila, Tuguegarao, Cebu, Legazpi, Davao, Iloilo and Binan in the quest for even more fresh talent with the potential to become just like the “Phenom” herself. Kicking off on August 6, season two will run for five weeks until the culminating event on September 11.

Gatorade bares new variant, introduces powerhouse line-up of ambassadors

Gatotade has made its mark as the beverage of athletes and still continues to be present with major sports in the world. And here in the Philippines, it is also dominates as we are crazy with basketball, volleyball, and teams in the NCCA and UAAP. The world’s favorite sports drink beefs up its roster with the official launch of its newest variant—the orange-and-grapefruit-flavor based White Lightning.

After a historic stroll down memory lane in celebration of its golden anniversary, Gatorade is all set to pave the way for greatness.