GUY'S MANUAL: Be The First Pinoy Astronaut!

No kidding! Finally for the first time in history, we could have someone, a true blue Filipino, to be launched into space and this is thanks to Axe Philippines. It is now being announced in many countries worldwide and it will be really big. They will each have a representative to be launched into space and make history.

Following this launch this year is their new fragrance, Axe Apollo. The new scent is now on its way here as it also join the other successful Axe scents like 2012 and Anarchy. Axe had a lot of events in the past years that was actively participated and talked about by the public. Now that they have this monumental announcement for the search for the first Filipino Astronaut.

Launched last night with Axe men Gino Quiliamor, Ramon Bautista, and Sam Y G, together with  brand manager Gem Laforteza they presented the plan to the press. Complete with the space center set up, astronauts and even sexy space crew.

The Philippines joins the space race

The Philippines joins the space race as Axe Philippines announces an ambitious project to send the first Filipino astronaut into space.  In partnership with an American space travel agency called Space Expedition Corporation (Space XC), the iconic male fragrance brand AXE – in some countries known as LYNX – embarks on a massive global undertaking to send civilians to space.  And Axe Philippines has confirmed that one of these would-be space travelers is going to be from the Philippines.  They are calling the program the Axe Apollo Space Academy (AASA), which if successful would be one of the most historic marketing campaigns ever launched in the country.

Axe Anarchy Island Bikini Auction Party

Saving the environment has never been sexier with Axe Philippine’s Sexy Saves Boracay project!  And he last part of the project is extra steamy.

Axe Philippines wanted to take the eco-friendly project a bit further by coming up with something that they’ve never done before. But they may have taken this thing a bit too far with the Axe Bikini Auction Party last November 27 at Republiq in Resorts World Manila. So, you may be asking what exactly is a “Bikini Auction Party”. Well, it’s pretty weird.

GUY'S MANUAL: Join the sexiest car wash ever!

Show your love for Boracay by signing up for the Axe Anarchy Island Bikini Car Wash. Anyone can join! All you need is a dirty car, a donation to the cause, and a camera to capture the moment. The Axe Girls will be happy to give your baby a thorough cleaning while you sit back and enjoy the show. Proceeds will be matched by Axe Philippines and everything will go to the preservation and promotion of this beautiful island. All of these are happening on October 27, Saturday at ASEANA CITY.

GUYS' MANUAL: Get Ready For the Axe Anarchy Island!

Guys! It time for another exciting event with Axe. This time, it will involve a lot of sand sun, ladies (yey!) and even a great advocacy for nature!

And yes, expect a lot of sexy ladies (in bikinis), beach action, and of course great smelling men with the fragrance of Axe which campaigns have been highly participated by a lot of men and women and even celebrities. The latest was the most talked about Axe Anarchy Raid!

It will not be just a single event, but rather a series of events that will also lead to big big party in an island in the Caribbean! It a great way to feel good and also do good at the same time!

Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, recently announced a new project: A campaign to save Boracay?  Has Axe finally turned over a new leaf?  Have they joined the bandwagon of social responsibility?

They’re calling the campaign “Axe Anarchy Island: Sexy Saves Boracay”.  You can check it out at www.sexysavesboracay.com or just log into the Axe Philippines Facebook page at www.facebook.com/AxePhilippines. 

LADIES' MANUAL: Axe Anarchy For Her

Axe, the most popular men’s fragrance brand in the World launches a new fragrance called “Axe Anarchy”.  What’s different about this new fragrance? It’s the first time Axe has launched a product for women.

Axe Anarchy For Her is a limited edition Axe fragrance for women launched as part of another Axe social experiment: What will happen if we give the Axe Effect to girls?

In today’s World, girls have taken a more active role in the mating game.  These days, asking someone out on a date and even proposing marriage is no longer just for guys.  And hasn’t it always been guys’ fantasy for women to initiate “getting together”?  Well if women will indeed take a more active role in hooking up, is it time for Axe to make fragrances for the ladies too?

Axe Philippines has launched Axe Anarchy.  Unfortunately the TV commercial that was supposed to introduce the new fragrance line was not allowed to air on national TV in the Philippines as some scenes in the commercial were deemed to violent for the public.  

The good news is that these days everyone is on Facebook anyway.  And Axe has made it available onwww.facebook.com/AxePhilippines. So check it out.  

Here’s an easier view of the commercial: