Elevate Your Style Game with the BUM Academy Varsity Streetwear Collection

In the ever-evolving world of fashion, streetwear has carved its niche as a dynamic and expressive form of self-expression. This season, the trend that's taking the streets by storm is varsity-inspired streetwear. Combining the classic charm of varsity aesthetics with the edgy flair of urban fashion.

BUM’s Academy Series drops a second collection that is varsity-inspired and redefines cool with a fusion of sporty elements, bold colors, and vintage vibes. This trend speaks to the nostalgia of school days while bringing a modern twist to your wardrobe. From bomber jackets, t-shirts, and shorts to accessories, this collection offers a variety of pieces to help you craft your unique style.

Pop and Funky - Bum Collaborates with Pepsi For Special Collection

BUM, one of the leading clothing youth apparel in the country , teams up with global cola brand Pepsi recently to bring a unique fashion collection that is surprisingly sleek and fashionable collection that is perfect for the youth of this generation. The launch was held at the Trinoma Activity Center.

This is the biggest collaboration for BUM as it expands its influence throughout the country. With it endorsers Miguel Tanfelix and Bianca Umali, also known as BiGuel loveteam, who also made successful mall shows all over the country with BUM. Also present at the event was Jazz Ocampo, Andrea Brillantes the boyband JBK, and MOR 101.9 DJ Jai Ho. The event was also attended by various media, influencers and bloggers.

BUM’s Black Summer Collection: An Alternative Inspiration

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.

Introducing: G.I. Jane Collection by BUM

On Monday, September 22, BUM Equipment will unveil its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection—The Statement Shirts and the Skater Tops with Skirts.

Back-to-school Fashion with BUM UnivarsiTee

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

FASHIONISTA: Bum Reveals New Brand Ambassadors

BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga with Bea Binene

BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga. 

Seventeen-year-old Kapamilya actress Ella Cruz, whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears. “Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. “And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”

BUM endorser Daniel Padilla appears in 3 Magazine covers

There’s really no stopping BUM endorser Daniel Padilla from conquering local showbiz.

Just recently, he has proven yet again why he is one of the most desirable bachelors this side of the world.

This August, the 18-year-old star of ABS-CBN’s upcoming romantic series Got To Believe is on the cover of two different glossies: the college lifestyle magazine Chalk and the entertainment publication YES! Magazine. Prior to appearing in Chalk and YES!, Daniel also headlined the July issue of the male-oriented fashion magazine, Garage, wherein he sported the season’s hottest trend: metallics.

FASHIONISTA: BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection

BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”. 

According to Benny Reyes, the senior merchandiser and designer for BUM, loyal patrons can expect this new collection to still bear the brand's signature “rebel/emo” look. What they should watch out for are the new elements that would give BUM a distinct feel. 

Neon brights, for instance, would still be in this back-to-school collection, but they're now used only as “accents” to enhance I Am Not Typical's new focus: digital prints. 

“Digital prints are all the rage now, they come in different forms. And this trend will continue throughout the rest of the year.” 

BUM is also introducing pieces that have a camouflage design for a more rugged feel. “We have camouflage jackets. We also have camouflage pants for our girls line.” 

BUM Sponsors Daniel Padilla Concert

Leading teen apparel brand BUM proudly announces Daniel Padilla’s first major concert entitled “Daniel Live” on April 30, at the Smart-Araneta Coliseum.

Daniel, who is one of BUM’s celebrity endorsers, will perform old school rock and some of his songs from his latest album. As sponsor, BUM will also be giving away free tickets. For a minimum single receipt purchase of any regular Girl’s pants, get Daniel Live concert tickets for FREE. For more details, visit www.bumequip.com.ph. BUM is also the official licensed manufacturer of “Daniel Live” concert shirts and is now available exclusively at selected BUM boutiques.(Victory Mall Antipolo, EDSA Pavilion and Farmers Plaza)

FASHIONISTA: What’s Your ATEEtude?

BUM enters a new phase of evolution

As the temperature rises, BUM rolls out another banner collection for the hottest season of the year: “My ATEEtude: I Change the Rule.”

The first of My ATEEtude’s three campaigns for 2013, BUM’s “My ATEEtude: I Change the Rule” collection certainly breaks a few fashion rules.