Land Rover unveils "It's More Fun in the Philippines" campaign with DOT

Land Rover Philippines (LRPhils Motors Inc.) together with the Department of Tourism (DOT) and Tourism Promotions Board (TPB) recently launched a joint tourism promotional campaign dubbed "Land Rovering. More Fun in the Philippines." The campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular "It's More Fun in the Philippines" campaign.

"We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well," shared LRPhils Motors Executive Director Marc Soong. At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan "Offroading.More Fun in the Philippines."

EVENTOLOGY: FILA Polo Cup with Fila Skeletoes

SKELE-TOES #WHATTHEHECKISTHAT CAMPAIGN LAUNCH 

AT THE 2012 FILA POLO CUP

All eyes are traditionally fixed on the action when the “sport of kings” is played, but at this year’s edition of the Fila Polo Cup, another feature may be stealing a big chunk of that attention from the field.  Fila will be launching a head-scratchingly unique campaign at the event where fans of the revolutionary Skele-Toes four-toed shoes could stand to win a starring role in a travel & lifestyle documentary.  Just to turn a few extra heads, Skele-Toes will also be on the feet of endorsers and event hosts Tim Yap, Borgy Manotoc, Georgina Wilson, and  Abs Abdelkader.

Since 2003, the Cup has been one of the brightest highlights of the local sports calendar, not just for the action but also for the glitz and glamour.  The 2012 Fila Polo Cup is set to outshine the rest once again with a fun-filled roster - aside from the Skele-Toes #whattheheckisthat campaign launch, there will be performances by the band Articulo, a special Dexter Santos choreographed dance number with styling by Leeroy New, installation art by Denis Lagdameo, and JM Rodriguez will be singing the National Anthem.  Of course, FILA’s first couple Cris and Butch Albert will be gracing the occasion, along with FILA  VP of Advertising Ana Abad Santos.  Butch will again lead his team for the Low Goal Game while Tessa Prieto-Valdes and Cris Albert will do the Ceremonial Toss for the High Goal Game.  Over-all event director is Rem Zamora.

The honorable JunJun Binay, Mayor of Makati,  and Dr. Elenita Binay, wife of Vice President Jojo Binay, will also be gracing the occasion.

“What the heck is that?”

  

This isn’t a question usually heard in Fila-hosted parties, certainly not in the Fila Polo Cup, but the company is anticipating a few raised eyebrows, a bit of head-scratching, and a lot of #whattheheckisthat comments from the crowd with the launch of the unique Skele-Toes campaign.