BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga with Bea Binene
BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga.
Seventeen-year-old Kapamilya actress Ella Cruz, whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears. “Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. “And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”
The Voice Kids Philippines alumni Darren Espanto and Sassa Dagdag are just starting. Even with albums and rewards under their names, these young singers’ careers have nowhere to go but upward. Darren, who finished second at the Voice Kids PH inaugural season, has two albums and a multitude of awards under her belt while Sassa, finalist of the show’s 2nd season, just recently launched her debut album and is enjoying a string of gigs and live performances. Darren and Sassa are also proud members of the Vivo Family, a roster of the top smartphone brand’s influencers. Both were introduced as part of the Vivo Family September last year.
Vivo is a global brand known for its selfie-centric smartphones which represents the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. Vivo signed the hottest celebrities in the Philippines in an effort to extend the brand to the local consumers, especially the young and the hip.
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