Chickenjoyers celebrate their love for the Philippines’ iconic fried chicken

For the first time in Chickenjoy history, Jollibee brought together enthusiasts of its well-loved fried chicken at the day-long “I Am A Chickenjoyer Fan Meet” at Trinoma Activity Center last February 17.

This joy-filled event gathered families and friends adding up to over 1,500 individuals to celebrate their shared love for the iconic Chickenjoy.

“We are so excited to finally bring so many Chickenjoyers together in one venue and host an exciting day for them,” said Pamie Cruz, Senior Marketing Manager of Jollibee Philippines. “This is our way of thanking them for their continued support for Chickenjoy, and for spreading this love to their families and friends from all over the country and even all over the world.”

Why are Pinoys so jolly and joyful?

The answer might be as simple as the company we keep, the things around us that make us smile and the food we enjoy. 

There’s no doubt that Filipinos are among the jolliest people on the planet. Wherever one might go in this country, he or she will most definitely be met with a smile, a warm greeting, or a hearty laugh. Foreigners often wonder how an entire nation of over 100 million can extend kindness and good cheer even to complete strangers.

In the Gallup 2015 Positive Experience Index, the country ranked fifth in the list of happiest citizens in the world, despite the many socio-economic issues they face every day. However, these survey figures do not completely explain why many Filipinos consistently choose joy over negative emotions.

What’s the real secret behind the trademark Pinoy cheerfulness?

This is a question that Jollibee, the country’s number one fast food brand, answered in an online campaign released last September 10, 2016.

“Jollibee, as a homegrown Filipino brand, is happy to answer why Pinoys are among the happiest people in the world,” said Francis E. Flores, Jollibee Global Chief of Marketing and Philippine Marketing Head. “Throughout Jollibee’s nearly four decades of serving the Filipino people all over the country and the world, we’ve discovered many reasons behind our innate joy, which we’re proud to showcase in the latest Chickenjoy Nation video.”

The Jollibee team went around the country to observe the lives of ordinary Filipinos and seemingly simple reasons behind their day-to-day happiness. The “stars” of the video cited sense of humor, appreciation for music, an easy-going spirit, and good food (including Jollibee’s crispylicious and juicylicious Chickenjoy) as some of the core ingredients of Pinoy joy.

The video, however, implies something more profound about the Pinoy psyche: even in the most dismal of situations, the Filipino heart is filled with hope and optimism. Instead of focusing on the negative aspects of their lives and the circumstances they find themselves in, they smile, laugh the bad vibes away, they are always to sing and dance, and share their favorite meals with the people they value the most. For them, joy is something that can be discovered in even the most mundane of things they encounter every day.

“Through our best-tasting Chickenjoy, we serve the perfect complement to our customers’ most joyful moments,” added Flores.  “We’ve made it our mission to unite Filipinos under one joy, one nation—a Chickenjoy Nation.”

To find out more about Chickenjoy Nation, like Jollibee’s official Facebook page (facebook.com/Jollibee Philippines), follow @BestFriendJollibee on Instagram and @Jollibee on Twitter and Snapchat.

30 Families Win All-Expense Paid Trip with Jollibee and Resorts World Sentosa’s Singapore Summer Made of Joy Raffle Promo

Senior Brand Manager for Chickenjoy Joseph Aruta (middle) drew the lucky 30 winners in the Singapore Summer Made of Joy promo. (From left) With him are Management Associate Monique Ocampo, DTI representative Jovim Alipon, Trade Marketing Assistant Justine Lim, and South Luzon Trade Marketing Manager Paolo Tolentino.

Joy is really best when shared with the country’s all-time favorite Chickenjoy as 30 families are up for an exciting and fun trip to Resorts World Sentosa Singapore.

Jollibee executives, supervised by a Department of Trade and Industry (DTI) representative, drew 30 lucky winners from tens of millions of entries from all over the country. Each winner of the Singapore Summer Made of Joy raffle promo is entitled to an all-expense-paid vacation package for 4, which includes a three-day, two-night stay at Resorts World Sentosa and free passes to Universal Studios, S.E.A. Aquarium, and Adventure Cove Waterpark.