Coke Studio Concert Statement

On December 07, 2018, the Coke Studio Concert organizers, Philippine National Police, the City of Pasay, and SM Mall of Asia decided to reschedule the Coke Studio Christmas Concert to early next year to prioritize the public’s safety.

The safety of everyone is of utmost importance to us. The unsafe behavior of portions of an estimated 15,000 spectators such as pushing, jumping on the barricades and throwing bottles, threatened the safety of the rest of the concert-goers, despite numerous reminders from authorities present.

There were some who sustained minor injuries and were immediately given medical attention. After careful assessment, and repeated requests for the public’s cooperation, Coca-Cola together with all the artists, PNP, the City of Pasay, and SM MOA, deemed it necessary to reschedule the concert to a later date.

We thank the PNP, the local government of Pasay, and SM MOA for their full support in helping ensure everyone’s protection, the artists for their passion and fully supporting the decision to prioritize their fans’ welfare, and lastly, to the concert goers for their understanding and support. We recognize that a lot of them have traveled far to see their favorite artists. We sincerely apologize for the inconvenience. Rest assured that we will continue to coordinate with the relevant parties to further tighten control measures in our next events.

Coming Home to Masskara with Coke Studio

Coca-Cola returns to Bacolod with music and a vision of a World Without Waste

This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.

The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.

Coke Studio returns with an amazing line up of local and international artists

Finding home with music and a bottle of Coke

There are many things that make us feel at home - laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.

When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.

Coke Studio receives industry nod for OPM advocacy

Coke Studio Season 1 was awarded the silver plaque under the Youth Brand category of the Asia-Pacific Tambuli Awards 2018. The Coca-Cola Philippines team that received the award was led by Winn Everhart, Coca-Cola Philippines President and General Manager (second from left), and (from left to right) Senior IMC Manager Jason Gervasio, McCann Worldgroup Account Director Teneil Ibanez, McCann Worldgroup Executive Creative Director Joe Dy, Coca-Cola Philippines Marketing Director Stephan Czypionka, IMC Director Jenny Cinco, Marketing Manager for Sparkling Nina Mahnik Marketing Manager for Stills Teejae Sonza, and IMC Manager Tanya Cinco.

Coca-Cola turns up the volume on OPM music with Coke Studio

The sounds of Pinoy music will get a refreshing taste as Coke Studio opens in the country, bringing a fresh experience for the local music industry.

The first of its kind in the country, Coke Studio is a music TV show that encourages collaborations among Filipino artists – bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie. Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.