EastWest Bank Lookson a Great Yearand Looks Forward For A Greater One

Seventeen years since it first opened its doors to the public, EastWest Bank is now one of the country’s fastest growing and most profitable banking institutions.

The year 2011 was marked with performance milestones that have set the stage for a bigger and bolder 2012 for one of the country’s top performing banks.

From 2006 to 2011, EastWest Bank has displayed exceptional growth. In 2006, the bank registered total assets of P30 billion. As of last year, the bank has over P90 billion total registered assets which is a compounded annual growth rate of around 29 percent since 2006.

Last year, the bank made great strides in its core businesses which exhibited healthy growth. Unaudited figures as of December 2011 show that bank deposits grew by 16.9% year-on-year while corporate loans moved up 11.2% on the same period. The bank also saw a 24.9% year-on-year increase in consumer loans as of the last quarter of 2011. 

EastWest Bank new logo heralds corporate rebranding

EastWest Bank recently launched its new corporate signature signaling new levels in its corporate strategy and the transformation of its value proposition to one that will ring closer to its customers’ needs, encapsulated in the brand promise, “We make good things happen.”

The new brandmark is one of the results of months of in-depth brand assessment and audit by FutureBrand, the Singapore-based international branding expert commissioned by EastWest Bank. Its signature color is a light, fresh green symbolizing renewal and fresh growth, with purple and magenta rounding off the arrows. The colors are considered unique and a visual standout in a field of reds, blues and yellows typically favored by other financial institutions.

EastWest Bank president and CEO Antonio C. Moncupa, Jr. said “the new logo was created from two arrows representing the directions of the bank’s name, coming together to symbolize the relationship between bank and customer, in the heart of which good things happen. It also communicates our intent to become a world-class service provider, and our focus on customer benefits and aspirations consistent with our new brand tagline, ‘Your Dream. Our Focus.’”

EastWest Bank chairman of the board Jonathan T. Gotianun said “the rebranding exercise is part of our holistic effort to bring EastWest Bank to a higher level of performance, competitiveness and strength. It is not just about changing our logo or adopting new corporate colors. Our brand represents the value the bank delivers to our customers and our brand promise to them. We hope this rebranding effort will help focus our energies and align all our efforts consistently and more effectively towards delivering our brand promise to our customers.”