"Despicable Me 3" Opens at No.1 with P93.6-M, the Biggest Opening Weekend for Animation in 2017

Universal Pictures and Illumination's new comedy adventure Despicable Me 3 ran off with a nationwide box-office haul of P93.6-M to open a No.1 and grab the biggest opening weekend for an animated title in 2017.

Bowing two weeks earlier in the Philippines ahead of the US, Despicable Me 3 proved to be a worthy successor to its previous two blockbuster installments, reinforcing its formidable brand as a family franchise. Its successful launch in PH is the biggest in the region, grossing more than in Malaysia, Singapore and Thailand.

"Despicable Me 3" Super-Villain is Former '80s Child Star

Universal Pictures and Illumination Entertainment's new comedy adventure Despicable Me 3 features a new addition to the franchise: Balthazar Bratt, a formidable super-villain who has been plotting to destroy Hollywood after his TV show was canceled.

Once mocked and shunned after his TV series was canceled—due to his quick onset of puberty—Bratt has become obsessed with everything from his glory days. Now embodying his former role’s villainous traits, Bratt surrounds himself with everything ’80s—re-creating the show’s gadgets and vehicles for plotting his revenge.

In classic Illumination fashion, the character is just as defined by his Machiavellian schemes as he is his ridiculousness. “Balthazar Bratt has taken on this child-actor persona as his villain persona,” says cast member Steve Carell who provides the voices of brothers Gru and Dru. “There is also a silly madness to him, and he uses ’80s components as a part of his villainy. The bubble gum he chews become an extremely effective weapon, he dresses in a purple outfit with padded shoulders and parachute pants, and he dispatches people with dance fights.”

"Despicable Me 3" Characters Amplify Their Lovable Nature

Illumination Entertainment CEO Chris Meledandri believes that “when we leave the movie theater, it is the relationship with the film’s characters that determines how that film will live on in our imaginations.”

This cannot be truer with the studio's new adventure-comedy Despicable Me 3, which continues the story of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions.

The franchise's beloved characters once again return for another memorable story on family, as they are joined by new characters for a richer, funnier tale.

Steve Carell Knows How Good It Feels To Be Bad in "Despicable Me 3"

Illumination Entertainment (Despicable Me, Minions, The Secret Life of Pets, Sing) has long believed that the key to success is the unique talents of its creative forces. It's latest comedy adventure Despicable Me 3 brings back this world-class talent from its previous chapters led by Oscar-nominated actor, Steve Carell.

(Watch the Despicable Me 3 featurette “Steve Carell Reflects” at http://youtu.be/SM6Avm3Bzoc.)

Gru Discovers Family He Never Knew in "Despicable Me 3"

Illumination and Universal Pictures’ blockbuster Despicable Me introduced global audiences to super-villain Gru and his mischievous Minions. After becoming a father to orphans Margo, Edith and Agnes, initially as part of an evil scheme to steal the moon, Gru ultimately gave up his life of crime and turned from Super Bad to Super Dad.

"Despicable Me 3" Shares Character Posters of Minions as Inmates

As the new trailers have revealed, the Minions go to jail in Despicable Me 3, and Universal Pictures and Illumination Entertainment have released the character posters for the six lead Minions as inmates, with cute tattoos to boot.

Take a look at the new posters below and watch Despicable Me 3 in Philippine cinemas on June 14, 2017.

The team who brought you Despicable Me and the biggest animated hits of 2013 and 2015, Despicable Me 2 and Minions, returns to continue the adventures of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions in Despicable Me 3.

Villainy Runs in the Family in New "Despicable Me 3" Trailer

The team who brought you Despicable Me and the biggest animated hits of 2013 and 2015, Despicable Me 2 and Minions, returns to continue the adventures of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions in Despicable Me 3.

View the new trailer of Despicable Me 3 at https://youtu.be/Z6nYAEC6-7E and watch the film in Philippine cinemas on June 14, 2017.

Twin Brothers Are Exact Opposites in New "Despicable Me 3" Poster

Universal Pictures and Illumination Entertainment have revealed the teaser poster of Despicable Me 3 featuring the twin brothers Gru and Dru who cannot be more different from each other.

Check out the poster below and watch Despicable Me 3 in Philippine cinemas on June 14, 2017.

Illumination, who brought audiences Despicable Me and the biggest animated hits of 2013 and 2015, Despicable Me 2 and Minions, continues the adventures of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions in Despicable Me 3.

Directed by Pierre Coffin and Kyle Balda, co-directed by Eric Guillon and written by Cinco Paul & Ken Daurio, the animated film is produced by Illumination’s Chris Meledandri and Janet Healy, and executive produced by Chris Renaud.

Gru Has a Twin Brother, Dru, in New "Despicable Me 3" Trailer

Universal Pictures and Illumination Entertainment have unveiled the second trailer of Despicable Me 3 which introduces Gru's long lost twin brother, Dru.

View the trailer at https://youtu.be/q3nc0_y0lG4 and check out Despicable Me 3 in Philippine cinemas on June 14, 2017.

Gru's Back as First Trailer of "Despicable Me 3" Reels Off

Universal Pictures and Illumination Entertainment have just released the teaser trailer of Despicable Me 3 which continues the adventures of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes—and the Minions. 

Watch the trailer at https://youtu.be/o9TgEajDns0 and check out the film when it opens in Philippine cinemas on June 14, 2017.