Times really has changed for the movie industry. Though we refer to movies as "film", we are now at the time for it to evolve into a new format that will provide a better movie experience especially for Filipino moviegoers.
SM Cinema and the Film Development Council of the Philippines (FDCP) solidify its partnership and celebrate a milestone in Philippine Cinema history with the full digitalization of SM Cinema theaters by September 2012.
In a recent Memorandum of Agreement signing between FDCP and SM Cinema, the country’s leading film exhibitor has converted 100% of its theaters to digital under the Virtual Print Fee (VPF) program.
Launched last year, the VPF Program is a financing mechanism which funds the first purchase of digital cinema equipment, allowing theater owners and exhibitors to recoup a portion of equipment costs. DCinema manages the deployment of the VPF in the Philippines. With the help of the VPF program, DCinema will be able to deploy world-class digital projection system in the country, with a target of 400 screens for digital conversion.
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