Spotify, the world’s most popular music streaming service, shares that over 40 million users love Discover Weekly, with nearly 5 billion tracks streamed since it launched in June 2015
Updated every Monday morning, Discover Weekly gives users the best-ever music recommendations, tailored specifically to what users listen to, and delivered as a weekly mixtape of awesome, completely personalized music. Now everyone has a reason to look forward to Mondays!
Here’s a look at how Spotify users are keeping their listening fresh with Discover Weekly:
* More than half of all Discover Weekly listeners come back the following week.
* More than half of all Discover Weekly listeners stream at least 10 tracks from each week.