BUM’s Black Summer Collection: An Alternative Inspiration

After BUM’s successful campaign on “Unleash Your RealiTee”, comes another unconventional attempt to provide an alternative inspiration for today’s youth in clothing—the Black Summer Collection. Contrary to the usual choice of hues for tropical summer setting—floral designs, neon or pastels are the most likely preference for getups. BUM takes on a different route and still aligned to its thrust of motivating the Filipino youth to be ‘stylish’, ‘adventurous’, ‘liberating’, and ‘tactful’ at the same time.

BUM known for its atypical concept in sense and style, it has successfully put together teen stars in Philippine entertainment industry; dominated by two of the largest television networks—the Kapamilya and Kapuso stations—Ella Cruz, Nash Aguas, Jane Oineza, Miguel Tanfelix and Bianca Umali were chosen to represent the brand. These five young stars best reflect how the common youth want to be identified, accepted, and respected as individuals and as groups.

Back-to-school Fashion with BUM UnivarsiTee

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee.

BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

FASHIONISTA: Bum Reveals New Brand Ambassadors

BUM bares its newest brand ambassadors who are on the brink of something big: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga with Bea Binene

BUM is on the brink of something big this season. As it ushers in the hottest season of the year, the “rebel of fashion” is making huge leaps by welcoming into its fold four new, young brand ambassadors who best embody and reinforce BUM’s street-cred: Ella Cruz, Nash Aguas, Jane Oineza, and Diego Loyzaga. 

Seventeen-year-old Kapamilya actress Ella Cruz, whose launching pad was the fantasy series Aryana and comedy show Goin’ Bulilit, is a breath of fresh air for the brand. Ella has a bubbly personality and always wearing a smile as bright as the colors that she wears. “Alam ko kasi ang damit talaga ang BUM more on blacks dati. Kaya nong nagkaroon ng bright colors ang BUM, natuwa ako kasi ganon talaga ako manamit,” says Ella. “And I like the fact that the brand and I share the same qualities. I like being myself. I don’t pretend to be something I am not just to blend in or just so people would accept me.”