Ayala Malls’ Style Origin Lights Up the Runway at TriNoma

The country’s leading lifestyle and shopping destination re-energizes the local fashion scene, as Ayala Malls presents Style Origin, a lifestyle series that will cultivate each shopper’s eye for style.

Ayala Malls, in partnership with the Philippine STAR and Starworld, and in collaboration with the country’s top lifestyle magazines MEGA, Meg and Chalk, empower men and women with inspiring trends in clothing and cosmetics. With landmark trunk shows especially compiled by the country’s leading style authorities, Regina Belmonte of Philippine Star, Peewee Isidro and Rainier Dagala of MEGA Magazine, Bianca Gonzalez and Patrick Galang of Meg Magazine, and Kate Paras and Elaine Carag of Chalk Magazine, Style Origin opens up a remarkable setting where timeless, impeccable style is bound to be experienced. 

FASHIONISTA: Fashion Experiments With Converse Weatherized Collection

Today we will be cooking up something new, not with food ingredients, but with fashion find that we can inside the flagship store of Converse Philippines. Housing the popular Chuck Taylors and other Converse collections like Jack Purcell and specials with comic series like Batman and other DC characters, we can now make an interesting approach to the sneaker brand and it other products.  

Sneakers is probably the best thing that ever happened in footwear. Developed in the past century has now the footwear of the people. And one of the iconic brands, Converse has reinvented itself to keep up with the times as style and taste change. And that is why we answered the call of converse for fashion bloggers to express and impress ourselves through mixing and matching different styles and combination using their latest line up, the  Converse Weatherized Collection. The new line up has a great selection of design and functionality which is both practical and fashionable. 

Converse maybe a brand for the skating generation, this does not limit the other possibilities of styles one can come up with. That is why I like to call it "Fashion Experiments with Converse Weatherized Collection."

Looking at the different designs of the collection, I saw the perfect personalities that would fit for those sneakers. And I have come up with 4 styles using 4 different sneakers, and probably 4 different personalities that come with it.  I posted these pictures in my instagram too.

FASHIONISTA: Fashion Bloggers Weather It Out in the New Converse Collection

The community of fashion blogger will be abuzz on November 28, Thursday, as 23 of their most well-known personalities will battle it out in "The 2013 Converse Chuck Taylor All Star Weatherized Collection Look Challenge." Converse flagship store in Glorietta 2 in Makati City will be the stomping ground of this event where fashionistas - both men and women - will have to come up with a distinct ensemble using shoes and apparels (jackets, caps and bags) from the brands Weatherized Collection.

The de riguer fashion statement of the season, the 2013 Chuck Taylor All Star Weatherized collection displays a rough-hewn look perfect for the urban terrain. They are worn by those who want to experience life in all its textures and complexity, the perfect antidote to the safe and experienced. As arbiters of taste and setter of trend, fashion bloggers will be naturally drawn to the collection for its complete disregard of conventions.

FASHIONISTA: Street Action with Converse CONS KA-II

Converse CONS KA-II is the streets that offer
infinite possibilities of adventure.

In the urban jungle that is the city, it is the streets where most of activities transpire, not within the sedate buildings and structures that flank them. From London to Hong Kong, from Manhattan to Manila, one can feel the distinct, pulsating energy as people negotiate the streets, avoiding collisions, taking in the scene, or rushing toward their destinations.

For artists and creative instigators, the street is an inexhaustible source of inspiration, with its graffiti, geometric lines and ever-present denizens asserting their own individuality through fashion and other forms of visual expression. For skateboarders and bicycle enthusiasts, the streets offer infinite possibilities of adventure.

FASHIONISTA: Freeway Juan Luna Maestro Collection

Juan Luna, one of the art heroes of the Philippines who got numerous awards and showed the  western world that "indios" can excel in visual arts along with other Filipino intellectuals like Jose Rizal and Marcelo Del Pilar. And after more than 100 years, his works are still renowned and is a tourist favorite in museums in the country and even in Spain. 

The paintings (such as Espana y Filipinas and The Parisan Life) are now cultural treasures of the Philippines and also paved the way for more Filipino visual artist which their works have been given spotlight with the Freeway National Artists' Collection.    

Now, Freeway honors Juan Luna, one of the Philippines’ first recognized Philippine artists during the 19th century. Luna's magnificent works depicting his realistic and dramatic styles of art are all translated into beautiful prints creating a visual feast for fashion and art lovers alike. These prints are dawned on a collection of dresses and tops for the modern and trendy Filipina, consisting of a mix of fabrics with an alluring color palette acting as canvasses for showcasing Juan Luna’s masterpieces. 

Get ready for a cultivation of historical art and modern fashion with the Freeway Masters Series: Juan Luna Holiday Collection! It will be available in all Freeway stores nationwide or shop online at www.freewayonline.com.ph for your comfort! You may also visit our Facebook page or follow us on Twitter and Instagram @FreewayOnline for more information.

XSTIG: Laureen Uy Launches Her Own App!

Laureen Uy, fashion icon, blogger, and techie is indeed the new face of fashion and innovation. Being exposed in both fields is somethings that  one can also achieve but quite difficult to stand up in the crowd. And with more and more fashion blogs emerging, Laureen finds something that she would revolutionize the fashion/online community in the Philippines. 

Recently launched with her technical team, fashion and lifestyle bloggers and online media, Laureen makes sure that her new venture is something that many readers would enjoy in the convenience of their mobile devices.

As part of Laureen’s third year in commitment to her readers and being one of the country’s influential bloggers, everyone can now experience fully optimized platform for fashion and technology combined. The BMS mobile application is now available for free on the Apple iTunes store. 

Gear Up for Solo’s Online Model Search 2013 Featuring Kikomachine!

Ever dream of becoming a model, but too shy and intimidated to go through all those go-see's? This is your chance! Solo, being a front runner of innovative ideas, invites you to its SOLO ONLINE MODEL SEARCH 2014. 

The coveted modeling competition started back in 2009 and has been successful ever since. Yearly, close to 100 model poster entries are submitted to Solo's site , which allows viewers to vote for their fave model. The 2012 grand winners, Ganiel Krishnan and Derek Espinosa, both had the chance to play out their modeling dreams with last year’s Online Model Search featuring Tonton Young’s Pupung. Past featured collections include Tony Velasquez’s Kenkoy, Larry Alcala’s Slice of Life. 

Solo's Online Model Search is ingeniously launched with its Pinoy Cartoonist Memorabilia Series as contestants are tasked to wear one item from the featured collection and model it in their photo entries. Past featured collections include Tony Velasquez’s Kenkoy, Larry Alcala’s Slice of Life and Tonton Young’s Pupung. This year, it’s all about Manix Abrera’s Kikomachine. Men and women’s apparel ranging from t-shirts, collared tees and shorts are all dawned with graphic images of Kikomachine’s trademark cartoons and beloved characters.

FASHIONISTA: UNIQLO Now In SM City Fairview

UNIQLO is gaining popularity here in the Philippines and quickly opening branch after branch and they are just in their first year here. Now they will open another one and its is located north of Metro Manila.

Yet to open June 14th but had its celebrity opening last June 11, 2013 with stars like Gloc-9, Maria Isabele Lopez, Carlo Aquino and even Ms. Universe 1st-runner up Janine Tugonon were there to grace the event and also did some shopping in the store  which has a wide selection of clothes from underwear, formal and casual wear. 

FASHIONISTA: BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection

BUM takes on a more defined look with its “My ATEEtude : I AM NOT TYPICAL” collection After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”. 

According to Benny Reyes, the senior merchandiser and designer for BUM, loyal patrons can expect this new collection to still bear the brand's signature “rebel/emo” look. What they should watch out for are the new elements that would give BUM a distinct feel. 

Neon brights, for instance, would still be in this back-to-school collection, but they're now used only as “accents” to enhance I Am Not Typical's new focus: digital prints. 

“Digital prints are all the rage now, they come in different forms. And this trend will continue throughout the rest of the year.” 

BUM is also introducing pieces that have a camouflage design for a more rugged feel. “We have camouflage jackets. We also have camouflage pants for our girls line.” 

FASHIONISTA: Freeway x National Artist Collectors' Series Lucio San Pedro for Fall 2013

Freeway is honored to launch the National Artist Collector’s Series for Fall 2013 to celebrate Lucio San Pedro's 100th Birth Centennial. He is the 9th National Artist to be honored by Freeway which includes his kababayan Botong Franciso, fellow musician Levi Celerio, and  F. Sionil Jose to name a few.

In the launch held at The Row Glorietta, his works is remembered with performaces by his grandaugther, the San Perdo Angono Children's Music Choir, and even the host for that night Rachel Alejandro sang his works like "Sa Ugoy ng Duyan" , "Piliin Mo Ang Pilipinas", among others. It was also the awarding of the Freeway Art Contest wherein as among the hundreds of entries, two were chosen to be featured for their line which supports young and budding Filipino artists.

FASHIONISTA: A NEW MOOD

BUM gives its Rock-Rebel-Emo image a dose of color just in time for summer

Local clothing brand BUM is pushing the envelope further this summer season.

If dark, somber tones and wild, splashy prints were the main elements in the brand’s previous collections, BUM’s new summer collection called “I Change the Rule,” which is the first of the three My ATEEtude campaigns for 2013, now trains the spotlight on the summer season’s fashion staple: bright, bold colors and solid prints.

FASHIONISTA:Dockers Spring/Summer 2013 Collection

Men's fashion might not be as sophisticated as women's wear but  it goes well with the activities men would do for the day. Dockers, one of the most leading brands in men's wear recently launches their new collection for Spring/Summer 2013. And they focused on the four activities that reflects a man's lifestyle.

From Date nights, to Casuals, to Work week and Outdoors, Dockers makes sure that everyday is covered with the stylish yet very functional clothing made with quality and comfort.

FASHIONISTA: What’s Your ATEEtude?

BUM enters a new phase of evolution

As the temperature rises, BUM rolls out another banner collection for the hottest season of the year: “My ATEEtude: I Change the Rule.”

The first of My ATEEtude’s three campaigns for 2013, BUM’s “My ATEEtude: I Change the Rule” collection certainly breaks a few fashion rules. 

Dockers Spring/Summer 2013: Get Dressed Like You Mean It!

This season the Dockers® brand celebrates the enjoyment of getting dressed and the importance in the art of style and grooming as part of our daily lives. Dockers® Spring/Summer 2013 is a collection of conviction and the stakes are high. 

Through the Wear the Pants platform – the Dockers® brand’s focus on masculinity is unwavering. Dockers® help men feel their most confident and masculine when they get dressed, enabling them to go about their day with swagger and absolute self-assurance. 

The collection moves seamlessly as the season progresses, from the refined Dockers® SF Khaki, the broad offer on the Dockers® Alpha Khaki, the Ultimate Chino and its extended shorts portfolio.

FASHIONISTA: Lady Grace Intimate Wear

Being sexy not only comes from the physical body but is also enhanced by the clothing one is using to further enhance the appearance and shape of a lady.   Fashion does not confine to just designer clothes and accessories but also sees the fashion value of intimate wears that further shows the true beauty of the woman's body. We got to know LADY GRACE which is a brand that is now ready to reveal themselves to the public.

Being in the industry for quite some time, they just launched their new endorser, Diana Menezes, they also ready to expose the proudly Filipino brand as it goes on its expansion and new collections that will make us not only feel sexy with their underwear but also proud of high quality and affordable priced garments that reflects the new women of the 21st century.

FASHIONISTA: Dress ETC - Find fashion-forward pieces at budget-friendly prices

Dress ETC is an online clothing store providing affordable glamour for the modern day Pinay. Shopping online for clothes and accessories has never been this affordable and stylish with our trend-led fashion finds that are up for grabs for you! 

Looking for cheap clothes online? Get the latest trends in women’s fashion at Dress ETC. It’s a treasure trove of stylish clothes and trendy fashion accessories at marked down prices with quality at par with other clothing boutiques at the mall. 

FASHIONISTA: Freeway x Botong Francisco

National Artist Collectors’ Series Holiday 2012

This year’s holiday collection of National Artist Collectors' Series celebrates Philippine’s greatest muralist of all time,   Carlos “Botong” V. Francisco , who comes from  the artist town of  Angono, Rizal.  This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912.

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art.  See the 25 piece collection that comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings online.

FASHIONISTA: 75 Legendary Years of Ray-Ban

leading eyewear brand Ray-Ban is celebrating its 75^th anniversary through its Ray-Ban Legends communication campaign.  Branded Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.  

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

FASHIONISTA: Bum 20th Anniversary

Bum Celebrates 20 Years With Anniversary Shirt Promo

BUM apparel is celebrating its 20th year with its chic black limited edition anniversary shirts for boys and girls. 

For every minimum single receipt purchase of regular items worth P499.75, buyers can avail of these limited edition shirts for only P20.

This anniversary promo will be available starting September 14 until October 15, 2012 at all SM department Stores, Girls Teen’s Wear Dept., BUM boutiques and selected METRO Department Stores nationwide. Per DTI NCR Permit no.7664 series of 2012.

FASHIONISTA: SM City FairView Look Book

SM City Fairview keeps up with the changing trends of today's fashionable society with the launch of LOOK BOOK that happened in the mall last August 24, 2012. The show featured collections from different clothing stores found in the mall. And with the coming seasons like rain and Christmas (Fall and Winter seasons) almost just around the corner, being in style with these fashion trends is a must for every fashionista!

The fashion show indeed was filled with beautiful clothes and models in which special guest include Daniel Matsunaga and Wilma Doesnt who made a mark in the runway. Even regular shoppers in the mall were glued to the event seeing the fashion show. And with its success, I congratulate the organizers for all the creative effort for this trending show!