FASHIONISTA: Freeway Juan Luna Maestro Collection

Juan Luna, one of the art heroes of the Philippines who got numerous awards and showed the  western world that "indios" can excel in visual arts along with other Filipino intellectuals like Jose Rizal and Marcelo Del Pilar. And after more than 100 years, his works are still renowned and is a tourist favorite in museums in the country and even in Spain. 

The paintings (such as Espana y Filipinas and The Parisan Life) are now cultural treasures of the Philippines and also paved the way for more Filipino visual artist which their works have been given spotlight with the Freeway National Artists' Collection.    

Now, Freeway honors Juan Luna, one of the Philippines’ first recognized Philippine artists during the 19th century. Luna's magnificent works depicting his realistic and dramatic styles of art are all translated into beautiful prints creating a visual feast for fashion and art lovers alike. These prints are dawned on a collection of dresses and tops for the modern and trendy Filipina, consisting of a mix of fabrics with an alluring color palette acting as canvasses for showcasing Juan Luna’s masterpieces. 

Get ready for a cultivation of historical art and modern fashion with the Freeway Masters Series: Juan Luna Holiday Collection! It will be available in all Freeway stores nationwide or shop online at www.freewayonline.com.ph for your comfort! You may also visit our Facebook page or follow us on Twitter and Instagram @FreewayOnline for more information.

Gear Up for Solo’s Online Model Search 2013 Featuring Kikomachine!

Ever dream of becoming a model, but too shy and intimidated to go through all those go-see's? This is your chance! Solo, being a front runner of innovative ideas, invites you to its SOLO ONLINE MODEL SEARCH 2014. 

The coveted modeling competition started back in 2009 and has been successful ever since. Yearly, close to 100 model poster entries are submitted to Solo's site , which allows viewers to vote for their fave model. The 2012 grand winners, Ganiel Krishnan and Derek Espinosa, both had the chance to play out their modeling dreams with last year’s Online Model Search featuring Tonton Young’s Pupung. Past featured collections include Tony Velasquez’s Kenkoy, Larry Alcala’s Slice of Life. 

Solo's Online Model Search is ingeniously launched with its Pinoy Cartoonist Memorabilia Series as contestants are tasked to wear one item from the featured collection and model it in their photo entries. Past featured collections include Tony Velasquez’s Kenkoy, Larry Alcala’s Slice of Life and Tonton Young’s Pupung. This year, it’s all about Manix Abrera’s Kikomachine. Men and women’s apparel ranging from t-shirts, collared tees and shorts are all dawned with graphic images of Kikomachine’s trademark cartoons and beloved characters.

FASHIONISTA: Freeway x National Artist Collectors' Series Lucio San Pedro for Fall 2013

Freeway is honored to launch the National Artist Collector’s Series for Fall 2013 to celebrate Lucio San Pedro's 100th Birth Centennial. He is the 9th National Artist to be honored by Freeway which includes his kababayan Botong Franciso, fellow musician Levi Celerio, and  F. Sionil Jose to name a few.

In the launch held at The Row Glorietta, his works is remembered with performaces by his grandaugther, the San Perdo Angono Children's Music Choir, and even the host for that night Rachel Alejandro sang his works like "Sa Ugoy ng Duyan" , "Piliin Mo Ang Pilipinas", among others. It was also the awarding of the Freeway Art Contest wherein as among the hundreds of entries, two were chosen to be featured for their line which supports young and budding Filipino artists.

FASHIONISTA: Freeway x Botong Francisco

National Artist Collectors’ Series Holiday 2012

This year’s holiday collection of National Artist Collectors' Series celebrates Philippine’s greatest muralist of all time,   Carlos “Botong” V. Francisco , who comes from  the artist town of  Angono, Rizal.  This most anticipated collaboration collection also marks the 100th Grand Anniversary of Botong’s life who was born in 1912.

From canvass to fabric, Freeway immortalizes Botong Francisco’s paintings in to a wearable art.  See the 25 piece collection that comes in vibrant holiday colors, befitting the color palette of Botong Francisco’s paintings online.

FASHIONISTA: Freeway Levi Celerio Collection

Fashion and Art were proven to be a fated tandem ever since FREEWAY introduced its National Artist Collectors’ Series in 2009.  This innovative brand continues to collaborate with our National Artists to fuel the strong commitment of reintroducing the Philippines Arts & Culture to the younger generation, thus making Fashionalism hip and relevant.

This Fall, Freeway has officially gone galactic with one of the most loved form of art and the universal language of mankind, Music.  Freeway is excited to feature its first National Artist for Music in the Series, Levi Celerio.

Surpizingly, I share the same birth date with the musical prodigy which I also admire for his songs have made a mark in my mind and ours as well. I am very happy that clothing brands like Freeway recognizes the great contribution of national artists and have them made into clothing which also relives their works.

FASHIONISTA: Freeway, Solo and Ensembles are in Midyear Sale!

BIG MIDYEAR SALE starts July 1! Not just one, not two, but three clothing brands! Freeway, Solo and Ensembles together runs a sale that everybody will enjoy. And the great thing is the sale runs the whole month! 

FASHIONISTA: Freeway honors National Artist F. Sionil Jose

We only have a handful of great National Artists that are living as of today, though being awarded with a prestigious honor, most of us still don't even know them. And I am not reffering to a so called artist that the industry also disgust (pun intended). But its good to hear that Freeway and similar brands Solo have infused fashion and the contributions of our National artists. Today Freeway honors National Artist for Literature Francisco Sionil Jose, author of the Rosales Novels like the Pretenders, My Brother My Executioner, Poon, Tree and Mass, with its new line up of clothes with quotes from his books and essays.