Award-winning social business SATO launches innovative sanitation and hygiene solutions in the Philippines

SATO, the social business part of the LIXIL Group, has just launched in the Philippines, bringing its innovative, aspirational and affordable sanitation and hygiene products to consumers and institutions in rural and peri-urban areas who need off-grid solutions. On May 17, 2023 at Okada Manila, SATO introduced its product line to decision makers, business leaders, and potential partners in the country. 

The launch coincides with the brand’s 10th anniversary and is aligned with SATO’s purpose to empower people to have a better life, every day, and enjoy a brighter future, through innovative sanitation and hygiene solutions. The launch in Southeast Asia is another step towards achieving LIXIL’s goal to improve the lives of 100 million people by 2025.  

HEALTHY LYF: More Value, More Life With Watsons

There are many things we value in life. We value our family, health, relationships and ourselves. Whatever you value, Watsons values you. That’s why Watsons brings you great value offers so you can get more out of life.

See how these personalities share what they value & how they found great value in Watsons.

A Mother’s Unconditional Love

Watsons newest ambassador & celebrity mom Christine Jacob-Sandejas quips, “My family is really my life. It gives me joy to take care of my husband and five kids – keeping all of us healthy is a top priority. It’s a reality though that healthcare is rather expensive especially with a fairly big family such as ours. It’s good to know that we now have more choices when it comes to branded and generic medicines like what Watsons is offering.”

HEALTHY LYF: Nivea Men

I guess the era has now come for men to have our own grooming regimen and never live in the shadows of using products for women. This is also monumental as these product cater to the needs of the modern man with the right formulation to be more effective in reducing oil and avoilding pimples or acne. Nivea Men now presents a their new line  to provide 8 benefits that  others can not provide. Nivea men introduces their Multi Efect 8 Face wash and Moisture Gel. Both products can also help reduce 8 main problems of oli skin. I have very oily skin and its good to know that the time has come for me to always have that fresh look minus the oil. This is also perfect after working out with sweat and oil taking over the largest organ in your body, the skin. 

Freshman Masculine Wash Launch with MOCHA

I was actually intrigued about this product and what it can do for men like me. I say 'Masculine Wash', is something kinda awkward so I decided to go it its launch at A.Venune in Makati. I have seen the billboard ads but have not seen the actual product. At the product launch, it looked more like a boys night out as there was booze, casino (poker, lucky6 and slot machines), and most of all sexy girls dancing on stage. There was also sleek cars parked in the middle of the venue giving it a 'astig' feel. Now this is now a man's ultimate night out with everything that would make him (me) happy. Elev8, which I believe is also an ad agency launched their own product which is this masculine wash.

Then, the venue really got burning when the girl group MOCHA, went on stage and provided entertainment for both the guys and the gals. It really lifted the spirit of the men inside the venue (me included). But there performance actually leads us to the star of the night...finally, the moment we have been waiting for...

Freshmen Masculine Wash has arrived!

It's a masculine wash that thoroughly cleans like an ordinary soap! The product's active ingredient, Tea Tree Oil, properly moisturizes the skin, neutrally balanced at ph7 making it gentle on the skin. It gives you that cool, fresh feeling that lasts all day!

It eliminates and protects the male genitals from germs that cause unwanted odor and itchiness! For minor scrapes and wounds, the masculine wash aids the immune system in the healing process. And the Freshmen Masculine wash has been dermatologically tested for proper intimate hygiene.

Freshmen Masculine Wash is already available in the market for s suggested retail price of 79 pesos per bottle.

'Cause men need to feel fresh, clean and cool too!