Kwentong Jollibee’s short films define love with true, modern-day Pinoy stories

What is the real meaning of love? This is the question that Jollibee aims to answer with its latest heartfelt and swoon-worthy Kwentong Jollibee Valentines series.  

Back at it again after the series’ continuous success, Jollibee and McCann WorldGroup keep Kwentong Jollibee episodes real and fresh by exploring new, true-to-life stories unique to the experiences of Filipinos in these current times.  

The shorts 600 Days and Dream Guy are directed by Antoinette Jadaone, while ILY is directed by JP Habac. Both acclaimed filmmakers have captured the hearts of Pinoy audiences with previous Kwentong Jollibee episodes–LDR (2021) by Jadaone and the smash-hit One True Pair The Movie (2021) featuring John Lloyd Cruz and Bea Alonzo by Habac. To date, the series has amassed more than 44.6 million views on the Jollibee Studios YouTube channel and the Jollibee Facebook page combined.

“What makes every Kwentong Jollibee film resonate and touch the lives of Filipinos is that these stories are rooted in the Filipino experience. We continuously make an effort to have our viewers know that their emotions, situations, problems, and successes are seen and heard while constantly reminding them that while the world may change, love will always remain constant and unflinching,” said Arline Adeva, Jollibee Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing.

What does love truly mean? Find out from Kwentong Jollibee’s latest Valentine series

Directed by Antoinette Jadaone and
JP Habac, the Kwentong Jollibee 2022
Valentines series tugs the heart of
Filipinos with stories of finding real love.

What does love truly mean? This February, the award-winning and highly anticipated Kwentong Jollibee Valentine series is back to tug at everyone’s heartstrings, launching a new trio of special short films that show the different ways people experience love and discover its true meaning. 

“It’s the sixth year of the Kwentong Jollibee Valentine series and what we always realize is that love comes in different forms and can be defined in myriad ways, unique from person to person. The stories were inspired by true-to-life experiences of real people in the pandemic, with unexpected twists that lead people into finding what love truly means for them,” said Jollibee AVP and Head of Brand PR, Engagement and Digital Marketing, Arline Adeva. 

“As in our past runs of Kwentong Jollibee, our goal is to celebrate the uniqueness of each love story and showcase the timeless lessons that can inspire and give hope to our viewers. All three episodes are anchored on powerful truths that surfaced during these challenging times when all kinds of relationships were somehow put to the test.” she added. 

REVIEW - One True Pair The Movie

Jollibee Studios has indeed made memorable short films called "Kwentong Jollibee" which also serves as another way of promoting the brand with stories that are so relatable. Many of which have moved many viewers to tears. And after years of showcasing stories set for various seasons, they now gave a new story that is bigger and brings in one of biggest loveteams in Philippine cinema.

Yes I am talking about John Lloyd Cruz and Bea Alonzo which made blockbuster films and memorable teleseryes. Now Jollibee Studios presents "One True Pair The Movie" which is the longest so far they have made. Though it's not a long as the usual films, it wants to remain with the balance close to the other Jollibee shorts yet long enough to give a meaningful story and character depth.

Directed by JP Habac, it's something new for the two yet also works as their dynamic as a loveteam is what bring people to watch them. Given the pandemic set-up, the premise is simple as well as the cast that will focus more on John Lloyd and Bea playing actors who are also a love team and goes on a conversation about life, love, and their past. Going around the city, walking, sitting, driving, and yes, going to Jollibee.

Jollibee launches TikTok channel, challenges users to act out #KwentongJollibee scenes

Keeping the #KwentongJollibee fever more alive than ever, Jollibee brings Filipinos a brand-new outlet where they can showcase their flair for singing, dancing, and acting, to be shared to a wider audience. Aspiring artists and content creators can share their creativity and talents as Jollibee launches its new channel on one of today’s fastest growing and widely-used social media platforms, TikTok, which has garnered over 1.5 billion downloads.

The #KwentongJollibee TikTok challenge, which encourages users to duet or lip sync the juicy bits of their favorite episode, has swiftly gained 12.7 million views shorty after it was launched. Done in partnership with BBH Singapore, this is the first time that Jollibee utilizes this platform to engage with avid fans of its hit Valentine series.

Kwentong Jollibee “Apo” shows gratitude to grandparents’ selfless love

Moving the hearts of millions once again, Jollibee, in collaboration with McCann World Group Philippines, released the latest installment to the hit #KwentongJollibee series, titled “Apo” (Grandchild) in time for Grandparents’ Day on September 10.  

Inspired by the unique love and care that grandparents give, the short film depicts the story of an elderly couple and their little but meaningful milestones as they happily raise their beloved grandson.  

Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

VIRAL: Latest #KwentongJollibee “Kahera” tugs at the heartstrings of Pinoys

Jollibee premieres yet another episode to its heart-warming series for Grandparent’s Day

Jollibee, the country’s number one fast food chain, produces another made-for-digital material that pays tribute to the never-ending love and support grandparents shower their apos.

In the span of 150 seconds, “Kahera” shows the story of a young restaurant cashier’s seemingly awkward encounters with an elderly customer. The older woman never fails to comment on the young cashier’s every move; from her crooked nameplate to the way she speaks, no details seem to escape the older woman’s scrutiny. The video concludes with a touching revelation that sometimes, one does not need to look far for guidance and love.

Latest Kwentong Jollibee video honors Pinoy dads

Heartwarming Father’s Day TVC highlights love and acceptance

Jollibee, the country’s number one fastfood chain launched its newest made for digital material which premiered just in time for Father’s Day.

The two-minuter Father’s Day special, titled “Entrance Exam,” is the latest installment of the fastfood chain’s Kwentong Jollibee series. It revolves around the story of a successful father with high expectations and his son’s earnest desire to fulfill them. The commercial culminates with an unexpected twist—expectations of excellence can be built over decades, but love and acceptance trumps over disappointment at the end of the day.

Stories of Love, Family, and Fun Told With #KwentongJollibee

When did you shed a tear for a TV commercial?

I did and it was about Jollibee!

This Valentine's Day, they showed 3 short stories of family, love, and fun  with Kwentong Jollibee. We were able to see the stories along with the cast and the people of Jollibee. As Jollibee played a huge part in Filipinos lives, we have our own memories that happened in their stores and food. 

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”