Mention the term “blue jeans” and Levi’s invariably comes to mind. This is because the iconic brand, established in the late 19th century, has long been associated with blue jeans that ensure the highest quality in terms of fit, comfort, and originality.
The Levi’s 501 button fly jeans—the original and first-ever blue jeans—was born on May 20, 1873. Yet, at nearly 143 years of age, it's still as young, fresh, and relevant as ever.
To celebrate the 501 Jean’s birthday, Levi’s brings back the “Live in Levi’s” digital platform as part of its “We Are Original,” a global campaign that features influencers and their stories, inspiring other Levi’s fans to share their own on social media.
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