MALL-GOERS ENJOYED AN ALL-DAY BASH at the Converse Block Party. The party, inspired by the Fourth of July block parties in the U.S. told the story of the iconic Converse shoe brand: the activities included street games, basketball-skateboard-and-dance exhibitions, graffiti art, spray-painting, musical performances and a raffle for fun and fabulous prizes.
“The Converse Block Party is a global activity. In fact, Singapore and Vietnam and Australia have already finished their block parties. The activities at our party were chosen as a way of telling the story of Converse. That’s why we have basketball, skating, music, dance and other street activities.
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