FASHIONISTA: 75 Legendary Years of Ray-Ban

leading eyewear brand Ray-Ban is celebrating its 75^th anniversary through its Ray-Ban Legends communication campaign.  Branded Lifestyle, Inc., exclusive distributor of Ray-Ban in the Philippines is spearheading initiatives that highlight the commemoration of Ray-Ban’s 75 remarkable years in the industry – from its historically relevant beginnings to its iconic status at the present.  

Ray-Ban Legends tells the history and the spirit of 75 years of being yourself and freely expressing your beliefs and personality. Since its creation in 1937 and up to the present day, honouring the values of authenticity and uniqueness constitutes the DNA of Ray-Ban.

Icons and legends of the past, present and future: this is the key message of Ray-Ban Legends. Shot by photographer Mark Seliger in California, the campaign frames seven legendary moments (one per decade), each inspired by a real life and particularly iconoclastic figure. Every character wears a Ray-Ban Icon. Each image evokes a specific story and is epitomized by the chromatic tones that are faithful to the relevant decade (black and white, sepia and, naturally, colour).

XSTIG: Spyder Leads the Race to a Fully Charged Summer

SPYDER, the brand that brought top-quality and high-performance multisport and motorcycling gears in the country, launched its summer season campaign for an more exciting, super active, and healthier summer activities with Spyder-Charge Your Summer 2012.

Spyder hosted the week-long Spyder-Charge Your Summer 2012 mall event where newbies are introduced to the discipline of multisport by offering the highest quality of products – helmets, shades, eyewear, and other protective gears, accessories and products to enable a fun-filled engagement.

The event featured a series of activities to invite the interest of mall-goers. A range of activities including hourly raffles, photo-ops on standees and photowalls, and trivia games were held throughout the whole week to spice up the event. Spyder-charge was conducted against a stage resembling a mountain beach resort to capture that summer ambience.