SM Cinema, lone Philippine brand to win at Marketing Events Awards 2018

SM Cinema is the lone Philippine brand to win in the prestigious Marketing Event Awards 2018 in Singapore. The largest film exhibitor in the country bagged the Bronze Award for Best Event – PR/Guerilla Marketing Stunt. 

SM Cinema’s execution of the Avengers Fan Event and Deadpool as a part of its Reel to Real campaign was awarded Bronze in the Best Event – PR/Guerilla Marketing Stunt category by the international award-giving body, which recognizes the excellence in event marketing across South Asia, Southeast Asia and Australia-New Zealand regions.

Friends and Foes: Meet the Regents of "The Four Realms" in Disney's "The Nutcracker"

The filmmakers behind Disney’s “The Nutcracker and the Fourth Realm” relished the idea of reinventing a time-honored story.

Based on E.T.A. Hoffmann’s classic tale and “The Nutcracker,” “The Nutcracker and the Four Realms” showcases the wondrous journey of Clara, who finds herself in the mystical world of the Four Realms, home to a host of eccentric characters and no shortage of surprises.  

Foremost of these characters are the Regents of the Four Realms -- the Sugar Plum Fairy, Mother Ginger, Hawthorne and Shiver.  Let’s get to know them better!

SUGAR PLUM FAIRY is the beloved regent of the Land of Sweets, the yummiest of the realms with its gingerbread architecture and gum drop décor. Elegant, ethereal and naturally sweet, Sugar Plum wears a gown that sparkles like crystalized sugar. She welcomes Clara to the Four Realms with open arms, declaring her the guest of honor at an extravagant pageant. Clara’s mother, Marie, was once Sugar Plum’s dearest friend, so Clara is family.

Shopee 11.11 Big Christmas Sale will feature 24 hours of free shipping with an all-time low minimum spend of ₱99 on November 11

On November 11, tune into a special Facebook Live Jam session with Shopee’s Christmas Ambassador, Jose Mari Chan, along with popular bands, Ben&Ben and Itchyworms

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will be celebrating the peak of the first wave of Shopee 11.11-12.12 Big Christmas Sale with 24 hours of free shipping with the lowest ever minimum spend of ₱99 exclusively on November 11. On 11.11 Big Christmas Sale, users can also look forward to deals up to 99% off all categories, Shopee Shake and flash deals happening nine times throughout the day, and a special Facebook Live Jam session featuring Shopee’s Christmas Ambassador, Jose Mari Chan, along with popular bands, Ben&Ben and Itchyworms.

Celebs Attend "The Nutcracker and the Four Realms" Special Advance Screening

Majesty and magic unfolded at the special advance screening of Disney’s new fantasy adventure “The Nutcracker and the Four Realms” last October 30 at the Powerplant Mall Cinema.

The exclusive affair was graced by Disney fans, social media personalities, celebrities and members of the press who are all eager to witness Disney’s re-imagining of E.T.A. Hoffmann’s original timeless classic The Nutcracker and the Mouse King into an epic big-screen adventure, “The Nutcracker and the Four Realms.”

Check out the glittery events’ red carpet photos below and watch “The Nutcracker and the Four Realms” now playing in Philippine cinemas nationwide.

Join the conversation online and use the hashtag #DisneysNutcracker

See more pictures here.

Get 50% Off* and a Chance to Win a Condo at Lazada 11.11 with GCash!

The biggest one-day online sale of the year, the Lazada 11.11 Sale, is just a few days away. So what do you do when items you've been wanting to buy are discounted up to 60% off? You shop with GCash! 

In time for Lazada 11.11 Sale, the country's leading mobile wallet provider GCash can now be used to pay for purchases at Lazada real-time. This is thanks to the company's tech integration efforts with the biggest online shopping platform in the Philippines. This payment feature is available to customers with a GCash account, regardless if they’re using a Globe, TM, Smart, Sun, or Talk n' Text network SIM. They just need to link their GCash-registered mobile number upon selecting GCash as a payment method at the checkout screen.

We Tried The "FPJ’s Ang Probinsyano" Escape Room - Did We Succeed?

The popularity of “FPJ’s Ang Probinsyano” is undeniable and still dominates Primetime TV, and one way to channel the show's influence is to make it interactive. How about if it would be made into an escape room? Sounds interesting.

We were treated to try the first local-TV adapted escape room at Left Behind PH located at Ayala Malls Vertis North. Based on Ang Probinsyano's premise of Cardo finding ways in the complicated and dangerous world of crime, politics, drugs, and the underground world. It is fitting since the show just recently celebrated it's 3rd anniversary.

Taking the leap of faith "To Love Some Buddy"

Maja Salvador and Zanjoe Marudo team up for the first time in a film that gives a glimpse of what is at stake when one takes a friendship to the next level

Films like “My Best Friend’s Wedding” and “Love, Rosie” demonstrate how friendships that blossomed romantically could turn into crazy rollercoaster rides.

Maja Salvador and Zanjoe Marudo portray the role of best friends who will take us on their turbulent journey of falling in love, riding the waves, enduring the bumps, and confronting the dilemma of staying friends or fighting for their relationship in the film “To Love Some Buddy.”