This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.
The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.