Converse x Komiks, A Match Made In Punk

Shoes are Boring Wear Sneakers, this is the new mantra of the world known sneakers brand converse best known for their Chuck Taylors, and they had campaigns that not only promote their well-loved brand but also how the new generation will enjoy their lives with it.

That philosophy is also what komiks artists also share which is now on a new age of artistry and audience. Upgrading yet timeless giving its lasting permanence. Then how about having a crossover between them?

Converse Philippine recently  held an event at their flagship store in Glorietta to launch their in-store customization area "Punk Your Chucks". Renowned Filipino komik book artists Kajo Baldisimo and Bow Guerrero - of Trese and Dark Colony fame, respectively-were on hand to showcase artwork of their characters donning converse, and to "live paint" one of a kind pairs of Chuck Taylor All Star Sneakers for their fans.

The tie up was made under the "Shoes buy Art, Sneakers Create It" campaign of Converse, that showcases how sneakers can be a natural medium to create wearable art.

"Converse has always recognized the inherent creativity of our core market," said Eli Bonsol, Converse Advertising and Marketing Manager. "Our most iconic sneaker, the Chuck Taylor All Star, has always embodied this aspect of the brand - the fact that it is literally made of canvas makes it a perfect backdrop to express your own style.

For Bow Guerrero, creator and artist of Dark Colony, the bond between Pinoy Komiks and Converse is an intuitive one. "Pinoys love art, and express this love in truly imaginative ways," he explained. "The timeless, laid-back style of Converse All Star really appeals to komik lovers - not to mention that it is customizable in so many different ways."


Accordingly, a customization area was set up at the venue, which allowed visitors and converse enthusiasts to alther their shoes according to their taste. Markers, pens, and even metal studs were on-hand to achive that perfect punk rock vibe. To cap off the event, the lucky guests were given the chance to get their Chuck Taylor All Star sneakers punk'd by Guerrero and Baldisimo.

Other Converse stores across the nation will soon be having their own "Punk Your Chucks" area where you can trick out your own Chucks, Cons, or Jack Purcells-or if you don't have a pair yet, you can check out all the designs at the flagship store in Glorietta 2, Makati. You can also check out the punk'd Chucks by the artists of Trese and Dark Colony in the flagship store now. Log on to www.facebook.com/ConversePhilippines for updates of the next event.