Owning a purifier, directly attached to the tap, saves a family or office so many pesos a month, ensures their security from strangers, assures water quality that is of the highest purity standard and spares the home or office precious space, otherwise used for storing 5-gallon containers and operating water dispensers. Also, your drinking water would no longer have to be handled and delivered by a third party whose compliance to health and sanitation is hugely unknown.
One great advantage is that for the environment. Consumers don’t need to buy and throw away water PET bottles, thereby reducing household wastes that otherwise go to the landfills or oceans.
Water purifiers are gaining traction in the local market because of these advantages, plus the fact that there is a wide array of brands and origins to choose from.
A wholly-Japanese technology faucet-mounted water purifier—introduced two years ago in the Philippine market under the original brand name of Torayvino (produced by Toray Industries of Japan, the leader of faucet-mounted water purifiers in the highly-discriminating Japanese market)—is being re-launched in the country this April.
The re-launch is more of a marketing strategy for the Philippine market to make the name more relatable and have an easier recall. Hence, it is being re-branded as IVO (short for Innovation and Evolution).
Important to stress here is that in just two years, Moduvi Inc., the exclusive distributor of Torayvino in the country, has earned the full trust and confidence of Toray Japan when it was allowed to change the name of Torayvino to IVO for the Philippines.
Torayvino is the dominant water purifier in the Japanese market with easily 66 percent of that market pie. Worldwide, Torayvino has already sold over 1 billion units of these water purifiers.
Toray Industries of Japan was founded in 1926 and has consolidated sales of more than 2 trillion yen and employees of over 45,000 worldwide. Its businesses are in fiber and textiles (those used by Uniqlo’s Airism and Heattech lines), plastics and chemicals, IT-related products, carbon fiber composite materials (like those used in aircrafts), environment and engineering, and life science (such as hollow fiber membrane filters used in Toray’s dialysis machines, artificial kidneys, and Torayvino water purifiers).
The 0.1 micron filtration of Torayvino, or IVO in the Philippines, ensures 99.99 percent bacteria-free water without unduly sacrificing water flow or pressure. The filter is able to remove disease causing microorganisms in water—such as Amoeba, Salmonella Typhi (Typhoid Fever), Vibrio Cholerae (Cholera), E. Coli—up to the 0.1 micron unit.
It also removes residual chlorine, harmful chemicals, bad odor, rust, sand, sediments, and other impurities.
IVO has three selections: filtered spray (for drinking); unfiltered spray (recommended for washing vegetables and dishes) and unfiltered straight (for other regular kitchen activities). The unfiltered
spray also gives you 30% water savings because it has more area coverage than unfiltered straight which is perfect for washing your dishes.
IVO filters are easy to install (no plumbing required) and eco-friendly (no electricity needed).
Moduvi’s General Manager Donna Yan said the company is bringing IVO to North America and other Asian countries.
Yan said Moduvi will continue in aggressively promoting IVO filtration systems in condominiums, where space is limited and water delivery can be time-consuming and troublesome. This is apart from its marketing tie-up with O Shopping (TV) and outlets of True Value and All Home.
A filtration unit costs P1,980 with a cartridge that has a capacity of 1,500 liters or about 79 pieces of 5- gallon containers. A typical family of 3 to 5, with an average consumption of 15L per day, can use the filter for three months.
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