SM Megamall Introduces More “First In PH” Brands This 2026

More brands, more firsts, more reasons to be at SM Megamall

2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said. 

Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!

Original Korean Crime Thriller “Gold Land” To Debut April 29 Exclusively On Disney+

Starring Park Boyoung and Kim Sung Cheol This Upcoming Thriller Marks The Streaming Series Debut Of “Old Boy” Screenwriter Hwang Joyoon

When a naïve airport employee is tricked into unwittingly helping a smuggling operation, she will suddenly find herself with a ton of gold, running from some of Korea’s most dangerous individuals in Gold Land – an original crime thriller premiering April 29 exclusively on Disney+.

The streaming series debut of famed Old Boy screenwriter Hwang Joyoon, Gold Land follows Heeju, a young woman from a sleepy backwater town whose life takes a positive turn after she begins dating a successful pilot. Finally escaping her past and managing to hold down a reputable job at a nearby airport, things seem to be going well for Heeju until her boyfriend calls her pleading for help. Within days Heeju will find herself on the run with a ton of gold bars, hurtling towards the one place she swore she’d never return.

Gold Land stars Park Boyoung (Light Shop) as Kim Heeju, a determined woman desperate to escape her past, and Kim Sung Cheol (No Way Out, Troll Factory) as Woogy, a member of the criminal organization chasing Heeju. The series is written by Hwang Joyoon (Old Boy, Memoir of a Murderer) and is directed by visionary director Kim Sunghoon (Chief Detective 1958, Confidential Assignment).

We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard.

Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.

SM Supermalls unlocks dining deals at SM Mall of Asia through the SM Malls Online app

Visitors heading to SM Mall of Asia for the Philippine International Pyromusical Competition can unlock exclusive dining deals through the SM Malls Online app. Through the Check in and Swipe campaign, mallgoers gain access to food discounts and instant prizes while enjoying one of the country’s biggest fireworks spectacles.

Developed by SM Prime Holdings, Inc., the SM Malls Online app enhances every visit to SM Supermalls by helping shoppers discover dining options, unlock deals, and plan their mall day more efficiently. During the Pyromusical Competition, the app becomes a practical dining companion for the thousands of visitors expected at SM Mall of Asia.

HBO Original Harry Potter Series Releases First Official Teaser And Announces Christmas 2026 Debut

The First Season Will Be Titled Harry Potter And The Philosopher’s Stone

HBO Max has released the official teaser for the eight-episode first season of the upcoming original Harry Potter series, titled Harry Potter and the Philosopher’s Stone, at the HBO Max UK & Ireland launch event. The series will debut Christmas 2026 on HBO and will be available to stream exclusively on HBO Max where it’s available, including recent launch markets in Asia Pacific, Germany, Italy, and the UK & Ireland. 

There is nothing special about Harry Potter - at least that's what his Aunt Petunia always says. On his 11th birthday, a letter of admittance to Hogwarts School of Witchcraft and Wizardry opens up a hidden 

world for Harry: one of fun, friendship and magic. But with this new adventure comes great risk as Harry is forced to face a dangerous enemy from his past.

Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price

Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

COMCO Mundo Unveils Decada de COMCO 10th Anniversary Celebration, Launches SEA Wave & Spice - the Super Agency & Studio

In a landmark celebration of its 10th year in the industry, the global award-winning interregional communications group, COMCO Mundo League of Enterprises, has officially kicked off its "Decada de COMCO" anniversary year with the launch of its newest venture, SEA Wave & Spice – The Super Agency & Studio. This new unit serves as a primary highlight of the group’s decade-long milestone, signaling a bold expansion into integrated multimedia content production and immersive brand experiences.

Decada de COMCO is the year-long 10th-anniversary celebration of the COMCO Mundo League of Enterprises, marking a decade of excellence in meaningful storytelling and industry leadership. It serves as both a commemoration of the agency's global growth and a catalyst for its next era of multimedia innovation and community-driven impact.

Palawan ProtekTODO Redefines Travel Readiness With its Wide and Affordable Range of Insurance Offerings

From left to right: Palawan Group of Companies President and CEO Karlo M. Castro, Chief Business Development Officer Lisa Castro-Sabado, Alliedbankers Insurance Corporation’s VP Head for Sales and Marketing Enrico Marasigan, and Chief Marketing Officer Bernard V. Kaibigan

Palawan ProtekTODO Travel Insurance, from the trusted Palawan Group of Companies, provides Filipinos with a practical and accessible way to protect themselves while traveling, turning common uncertainties like flight delays, lost luggage, and more  into manageable situations. Many travelers still go without insurance, often seeing it as costly or unnecessary, leaving them unprotected when plans don’t go as expected. Palawan ProtekTODO Travel Insurance bridges this gap with an affordable and straightforward solution for both solo travelers and families, offering plans starting at just ₱39 and coverage of up to over ₱1.5 million for common travel disruptions.

Infobip set to launch AgentOS in the Philippines to scale autonomous AI customer journeys

Global AI-first cloud communications platform Infobip is set to launch its AI-native, fully managed solution AgentOS, building on the company’s recently introduced AI Agents that power autonomous customer communications. Scheduled for global release on April 1, AgentOS is designed to help businesses automate customer interactions and manage communications more efficiently as demand for real-time, personalized digital services rises in mobile-first markets such as the Philippines.

The rollout coincides with Infobip’s 20th anniversary and reflects a broader push among Southeast Asian companies to adopt AI-driven tools to improve customer experience and operational performance.