Each year,
SM City Fairview holds a fashion show that aims to promote mall’s fashion
retail stores and to brand SM City Fairview as a fashion haven of the North
East Metro in the long term. For this
year, SM City Fairview will be taking it a notch higher by staging again a
major fashion show to be dubbed as “Lookbook” on August 24, 2012, 6pm at the
Annex Atrium, SM City Fairview.
The
“Lookbook” Fashion Event will revolve around fashion trends of the season in
diverse styles, statements and inspirations. The over-all concept is hinged
towards digital and new media such as Facebook, Instagram, Wordpress, Twitter,
etc. which are all meant to be shared.
Why Look Book?
In these
times when a day is not complete without checking on Facebook, Twitter, Tumblr
and Instagram, communication is
everything. And everything is about SHARING.
Thus, even
the fashion world has embraced this contemporary platform to connect to a wider
and younger market - a new accessory for one’s BFF is bought after seeing a
stylista’s fashion blog, a pair of shoes is ordered online after being inspired
from a model’s tweet.
So a
fashion trend is not complete when it does not exist in the realm of social
media. A simple outfit becomes a fashion
ensemble when one shares it online and gains positive comments.
A personal
style can be transformed into an online fashion diary and when it creates hype,
it becomes a FASHION STATEMENT.
LOOKBOOK; or the online fashion diary is
inherently meant to be shared. And the brands featured in one’s Lookbook are
the brands that one has chosen to embrace. And by sharing, we let others
understand and eventually embrace our brand.
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