First CONVERSE Flagship Store Store Opens in the Philippines

Everybody loves sneakers, and when it comes to this kind of shoe one name comes to mind, Chuck Taylor by Converse. They have been the shoe of the deviant generation, the rockstars and the  artists (like me). Its comfortable feel makes you want to jump and run, and sometimes eccentric. 

Though converse has been available in the contry for quite some time and stores in malls, they just recently launched their first flagship store in the Philippines which is the biggest in area and also with the variety of merchandise available.

In the launch January 18, 2013, it was well attended by the media, the converse management, and celebrities like Bernard Palace, Tessa Prieto-Valdez, Kapamilya stars Ejay Falcon, Khalil Ramos, Zaijan Jaranilla and Xyriel Manabat. The store is located near the link between the Landmark and is along the people traffic in Glorietta. 

CONVERSE: Cool Stylish Comfort With An Attitude

For the Free-Spirited youth or any creative individual who makes his silent but unrestrained statement with his choice of footwear, no other brand comes close to CONVERSE when it comes to declaring one's passion for life and the irreverent rockstar attitude for a never say die character.

Now opening its first flagship store in the Philippines at the 2nd level of the New Glorietta Ayala Mall in Makati City, Converse brings a new retail experience that exudes the nostalgic ambiance of the places where musicians, sports enthusiasts and artistic individuals create, live and play: The Court, the Street, Backstage, and the studio.

Occupying a sprawling 275 sqm area, the flagship store is the largest CONVERSE shop in the Philippines to date. It houses a wide array of CONVERSE merchandise that range from the well loved Chuck Taylors, Purecells Cons John Varvatos to other popular CONVERSE apparel, bags and accessories. 

CONVERSE has always been a favorite fashion statement of rock musicians for the resilience of its sneakers which perfectly jive with every rockstar's active and rugged lifestyle. 6cyclemind and Gracenote are two of the most vocal and popular alternative rock bands that proudly swear by the stylish comfort and excellent traction of their CONVERSE sneakers, which compliment their high-energy performance onstage.

Both 6cyclemind and Gracenot concur that, like their alternative music, CONVERSE is simple and never pretentious and that they love how their sneakers become more comfortable and stylish the more worn-out and the dirtier they get.

To further unleash the people's creative spirit, CONVERSE has launched a new campaign that declares sneakers' superior artistic and grungier edge over comformist shoes and other conventional footwear.

By saying that "Shoes are boring. Wear Sneakers", CONVERSE has made a catching battlecry that resonates with the equally upfront taglines "Shoes keep it clean. Sneakers get dirty", "Shoes test the water, Sneakers dive in", "Shoes party. Sneakers after party", "Shoes buy a ticket. Sneakers put on a show", "Shoes buy art. Sneakers create it".

Special thanks to Figaro and MUD who were partners during the store opening.

For more info, visit www.converse.com.ph or Follow them on Facebook Converse Philippines.