Samsung supports Earth Hour through its "Turn Off Your Light" Campaign

 On March 25, Samsung invites everyone to switch off their lights for one hour and demonstrate their commitment to fighting climate change to support World Wildlife Fund’s (WWF) Earth Hour. This year marks the 11th anniversary of the WWF campaign and is set to happen this Saturday from 8:30 to 9:30 in the evening.

Samsung expresses their support in this advocacy with the “Turn Off Your Light” campaign launched last March 21. The campaign was organized to precede Earth Hour as Samsung elected to kick off its campaign on a weekday evening – reducing carbon dioxide (CO2) emissions – and encouraging its employees to raise the issue of climate change and electricity inequality at home with their families.

Samsung Philippines along with over 51 global sales branches participated in this campaign. It began at a sales branch in New Zealand, which was followed by branches in Asia, the Middle East, Europe, Africa, Central and South America, and North America respectively. The amount of electric charge saved at these branches were delivered, along with social welfare donations, to the residents of Tiom, a rural village in Indonesia’s Papua province, that are suffering from electricity shortages.

“The “Turn Off Your Light” campaign is a meaningful activity that emphasized the fact that not only do we care about the environment, we also wish to help our neighbors around the world who suffer from electricity shortages. We will continue to serve as a socially responsible corporate citizen by organizing activities that protect the Earth and help others,” shares Soon-Sun Shim, Head of Samsung Global Customer Satisfaction Center.

The amount of electric charge saved at these branches led to a reduction of approximately 8,000t of CO2 emissions. Now, Tiom’s residents may feel safer at night, not having to worry about electricity shortages as Samsung also donated 1,400 LED lanterns.