
Multiple films across various genres have elegantly pulled it off—from Doug Liman’s Edge of Tomorrow to Richard Curtis’ About Time. Now, time-bending gets tackled anew with surprising results in Universal Pictures' suspense-thriller Happy Death Day.
(Check out the film's new spot at http://youtu.be/_5Zzh6G-V-o and watch Happy Death Day in Philippine cinemas October 18.)

Once he was presented with Scott Lobdell’s story of Happy Death Day, the director couldn’t help but think of a certain 1993 time-loop classic: “When I read the script, I had the immediate reaction that everybody does: ‘This is the horror-movie version of Groundhog Day! Why has this not been done before?’” he asks. “That was when the light bulb turned on, because the concept alone was a slam dunk to me—it was just really clever.”
Landon reflects on the challenges of a lead character reliving the same day repeatedly: “When you have to keep experiencing the same day over and over again, it is easy to fall into a trap. We establish the day and then we repeat it, so that the audience and the character understand what is happening. Once we do those things, we immediately take Tree off course. She starts to try to outsmart her own death—and in doing so—the story takes the audience to different places and gives them unexpected experiences.”

Landon offers that what appealed to him about making this project his next one is that the story represents equal parts humor and terror: “Our scares are scares, people definitely jump and scream, but the laughs are big, too. Comedy and horror, even though they make strange bedfellows, have a lot in common. The lay-up for a scare is very similar to the lay-up for a joke. If you are able to find the rhythm where you able to scare and then to make laugh—and continue to rotate between those two things—it is a lot of fun for the audience.”
Happy Death Day is distributed in the Philippines by United International Pictures through Columbia Pictures.
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