Electrolux Ideas Lab: Let’s bring healthy, home-cooked food to every dinner table

Global eating habits are changing as our passion for food is booming. What you eat can help you reach and maintain a healthy weight, reduce your risk of chronic diseases and promote your overall wellbeing. In a new global competition, Electrolux seeks innovative ideas to inspire healthier, tastier and more sustainable home cooking through Ideas Lab.

Filipino consumers today search to source organic produce, share meals on social media, travel to the far reach of the Philippine islands for new flavors and tastes. But at the same time, food is increasingly recognized as a sustainability challenge in terms of food waste, CO2 emissions, and health issues such as obesity, diabetes and under-nutrition. Simply put, the appetite for great food is growing but consumers are also hungry for change. With Ideas Lab, Electrolux is taking innovation further and providing food for thought among consumers around the globe. Today’s passion for food is a key ingredient for a healthier, more sustainable tomorrow and it all starts in the heart of any home – the kitchen. This competition offers an opportunity for Filipinos to cook up creative ideas that inspire people around the world to enjoy tastier, healthier and more sustainable home cooking.

Competition Mechanics

Electrolux Ideas Lab is calling everyone over the age of 18 to conceptualize innovative cooking ideas and upload a 30-second video entry to www.electroluxideaslab.com from August 15 - October 3. Submissions can be submitted by an individual or a two-person team. Consumers are encouraged to be as creative as they can be with their video submission. Still, there’s no need to be a video expert – entries could also take a simpler approach using a smartphone.

Winning Entry

The final winner will be selected by a jury of Electrolux experts on November 28, 2016 and will receive €10,000 (over PhP 50,000.00) in cash prize plus an invitation to spend a week in Stockholm, the start-up capital of the world, to enable the winner to develop, realize and launch the idea further. Throughout this unique experience, the winner(s) will meet with leaders and experts from Electrolux and network with some of the most successful Scandinavian start-ups to shape their idea and receive inspiring insights into launching it in the market.

“With Electrolux Ideas Lab, we are aiming to trigger creativity and out-of-the-box thinking around matters relating to the home and everyday life. The competition celebrates the creative minds of participants and enables them to take their ideas even further.” says Jonas Samuelson, Electrolux President and CEO.

The recipe for success is limitless; Electrolux Ideas Lab welcomes creative innovations -whether it’s from smartphone apps, food-sharing programs, innovative recipe collections, kitchen tools and life hacks, to full-fledged business models. So do you have a brilliant idea?

For more information, please visit www.electroluxideaslab.com, www.electrolux.com.ph and follow instagram.com/electroluxph and facebook.com/ElectroluxPhilippines.