Global eating habits are changing as our passion for food is booming. What you eat can help you reach and maintain a healthy weight, reduce your risk of chronic diseases and promote your overall wellbeing. In a new global competition, Electrolux seeks innovative ideas to inspire healthier, tastier and more sustainable home cooking through Ideas Lab.
Filipino consumers today search to source organic produce, share meals on social media, travel to the far reach of the Philippine islands for new flavors and tastes. But at the same time, food is increasingly recognized as a sustainability challenge in terms of food waste, CO2 emissions, and health issues such as obesity, diabetes and under-nutrition. Simply put, the appetite for great food is growing but consumers are also hungry for change. With Ideas Lab, Electrolux is taking innovation further and providing food for thought among consumers around the globe. Today’s passion for food is a key ingredient for a healthier, more sustainable tomorrow and it all starts in the heart of any home – the kitchen. This competition offers an opportunity for Filipinos to cook up creative ideas that inspire people around the world to enjoy tastier, healthier and more sustainable home cooking.
