OPM P-POP Continues To Rise With Puregold at the Philippine Arena with OPM Con 2025

From the success of last year's Nasa Atin ang Panalo concert in Araneta Coliseum, Puregold once again continues to elevate OPM / P-POP with staging a bigger concert at the Philippine Arena with Puregold’s OPM Con 2025.. It had a very solid line up of the biggest and hottest artists  like BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola.

The move to a bigger venue was from the demand by fans to experience this one-of-a-kind collaboration of hit makers which some have also sold-out concerts and busy schedules for their tours and promotions. It is also the venue to have them all in one of the biggest stages in the world singing and dancing together.

“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”

From the opening set by BINI, which also had a collab moment with SB19 and G22 for the song "Shagidi." Another surprise was the performance by KAIA and Mayonnaise for "Jopay." G22 also have their moment singing "Salamat" with Yeng Constantino. And the biggest surprise of the night was when Rico Blanco appeared on stage with SB19 for "Liwanag sa Dilim" and he also danced with the song "Dungka."   

Another amazing feat for the concert is the use of Xylobands (radio frequency controlled light bracelets) for all attendees which made everyone shine in different colors and in sync with the songs. It also serves as a great souvenir for the concert alsong with many freebies they got from brand sponsors like Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack 'n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.

From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.

The journey to the Philippine Arena may be longer yet it was all worth it, as everyone had a great time, saw their idols live as well as getting excited with the twists of the concert. Their performances also went viral online and created buzz. No doubt, another concert should now be planned as many would like to take part and experience it for themselves.

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