International ice cream brand trendjacks global Pinoy food hype: DQ launches Sorbetes Fiesta, local in taste, world-class in flavor

Filipino cuisine continues to find a confident new audience abroad, with flavors that once felt deeply personal now appearing on global menus and the FYPs of millions all over the world. We all know ube leads the way, celebrated for its striking color and comforting earthiness, while cheese and avocado follow with their quiet richness and unexpected appeal. With the new Sorbetes Fiesta collection, DQ brings these Filipino favorites into the modern spotlight, capturing the comforting tastes of your sweetest memories while giving them world-class magic! 

Dreams Are Worth Running For: EastWest Dream Run Returns for Its Second Year

The first EastWest Dream Run in 2025 brought together around 14,000 runners nationwide

Launched in 2025 as part of EastWest's 30th Anniversary celebration, the inaugural EastWest Dream Run brought together around 14,000 runners, dreamers, and families nationwide. Building on that momentum, the EastWest Dream Run returns in 2026, inviting Filipinos once again to lace up, show up, and run for their dreams.

In partnership with RUNRIO, one of the country's leading race organizers, EastWest is bringing the EastWest Dream Run to four cities in 2026—Manila, Clark, Iloilo, and Cagayan de Oro. Expanding beyond last year's three-city run, the addition of Clark, Iloilo, and Cagayan de Oro allows the event to reach more communities and welcome more Filipinos into a movement that encourages people to run for their dreams while celebrating fitness, personal milestones, aspirations, and everyday victories that make every journey meaningful.

Joyce Yu Promoted to AVP, Leads Senior Promotions and Appointment of New Partners in COMCO Mundo

Global award-winning intercontinental communications group, COMCO Mundo League of Enterprises, continues its landmark Decada de COMCO year-long 10th anniversary celebration by implementing sweeping executive advancements across its group of companies, headlined by the promotion of Joyce Yu to Associate Vice President and the historic elevation of seasoned leadership talents to agency partners.

“The evilest 'Evil Dead' movie yet.” Rave reviews are coming in hot for “Evil Dead Burn”

Now showing in PH cinemas

Evil Dead Burn blazes into theaters as early reviews describe it as “going harder than ever before.” The film garnered a fresh Rotten Tomatoes score of 80%, with audience testimonies saying, “The movie got me on edge from the start and the gore, bloody, cinematography, story, and characters were all so perfect.”

Century Tuna Superbods 2026 Announces "Superbod Era" Finalists During Highly Anticipated Callback

The Century Tuna Superbods 2026 Top 20 Male Finalists and Top 20 Female Finalists

Celebrating its 20th year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.

BYOB at Watsons: How Shifting Your Daily Habits Can Save the Planet

Watsons encourages customers to bring their own reusable bags as part of its nationwide initiative to reduce single-use waste starting June 1, 2026.

From groceries and pantry stock runs to retail therapy, shopping is part of daily life for many Filipinos. With every purchase made and items bought, mindless shopping habits like the way we carry our purchases home can have a lasting impact. One we may not be too proud of.  

As a way to encourage a more sustainable and mindful shopping habit, Watsons Philippines encourages their shoppers to BYOB or Bring Your Own Bag. To reinforce this practice, all Watsons stores nationwide have begun charging Php 1.00 for each paper bag requested by their customers during checkout. This initiative aims to reduce reliance on single-use bags while supporting a meaningful cause. Watsons will donate 100% of paper bag proceeds to its Give A Smile Program, where customers can help support free cleft correction surgeries for Filipino children nationwide.

SM Cinema Theater Formats Explained: Your Guide To Choosing The Cinema That Best Suits You

The second half of 2026 is packed with blockbuster releases that deserve to be experienced on the big screen.

From Disney's live-action "Moana" and Christopher Nolan's "The Odyssey" to the highly anticipated "Spider-Man: Brand New Day," among many others, moviegoers have plenty of reasons to head back to the cinema.

But not all movie theaters offer the same experience. Whether you're after larger-than-life visuals, immersive sound, or premium comfort, there's a cinema format designed for you. Before booking your tickets for this season's biggest releases, here's a guide to finding the perfect way to watch based on your preferences.

REVIEW - The Odyssey

Hyped up to be the movie of the year which was also shot using IMAX cameras, The Odyssey brings the epic tale of the adventures of Odysseus that we have known in our Mythology class.  Now Christopher Nolan wants to raise the bar with a star studded cast, beautiful filming locations, and an action drama that moves us, delivered by the amazing actors. Matt Damon leads the cast as Odysseus, joining him are Anne Hathaway, Tom Holland, Robert Pattinson, Lupita Nyong'o, Zendaya, and Charlize Theron. 

They did deliver to make it an epic with detailed wide shots, chaotic fight scenes, and suspenseful predicaments. The score and sound worked perfectly to bring the loudness and silence for the part. Overall, it has indeed earned it hype and I can confidently say it is one of the best movies of the year.

Though some may find the creative elements not conventional like the accents and dialogue, it eventually fades as the story progresses. I did appreciate the utilization of the IMAX format with the wide shots of the sea and landscapes. The film also feels like a mix of his styles from his past films like The Dark Knight, Interstellar, and Inception - a subtle mark in his works.

Acer extends 20-year leadership as the Philippines' #1 laptop brand in 2026

Acer maintains its dominance in both consumer and gaming segments, building on two decades of sustained market leadership.

Acer continues its two-decade streak as the Philippines' No. 1 laptop brand. According to Nielsen-GfK data for the first five months of 2026, Acer maintains its dominant position, commanding 37% and 34.5% market shares in the consumer and gaming laptop segments, respectively. 

This enduring performance extends an extraordinary milestone. Acer has been the Philippines' top-ranked laptop brand for 20 consecutive years (2006–2025), an achievement validated by the IDC Quarterly Personal Computing Device Tracker (Q4 2025). The brand enters this year following a historic 2025, where it reached an all-time high of 37.3% total consumer laptop market share, driven by robust performance across its gaming and non-gaming portfolios.

“These achievements are deeply meaningful to us as we celebrate Acer’s 50th anniversary,” said Sue Ong-Lim, Managing Director of Acer Philippines. “They reflect our strong commitment to our mission of breaking barriers between people and technology, one that has guided our innovations for five decades.”

Canon Philippines Renews Support for Philippine Red Cross to Aid Mindanao Earthquake Relief and Recovery

Canon Marketing (Philippines), Inc. (CMP), together with Canon Business Service Centre Phils., Inc. (CBSC), has renewed its partnership with the Philippine Red Cross (PRC) to support relief and recovery efforts for communities affected by the recent earthquake in Mindanao, including Sarangani and General Santos City. The donation underscores Canon's continued commitment to standing with Filipino communities in times of crisis and delivering timely assistance to those in need.

"Our commitment to the philosophy of Kyosei means standing together with communities, especially in times of uncertainty," said Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc. "Through our continued partnership with the Philippine Red Cross, we hope to bring not only essential relief but also hope to families as they recover and rebuild their lives. We are honored to support the invaluable work of the Philippine Red Cross in reaching those who need it most."