PETA Launches Festival Of Windows A Three-Month Long Online Arts Festival

The Philippine Educational Theater Association (PETA) is ready to make another milestone as the company launches its first-ever online arts festival FESTIVAL OF WINDOWS 2020: LOCKED BUT LINKED, which proudly showcases creative works and unafraid expressions about Filipino’s stories of triumph and survival.

Despite the devastating effect on the performing arts of the pandemic, PETA remains steadfast in its mission to create meaningful art. 

Shopee Enhances Support for Brands to Scale and Succeed Online, Starting with its Annual 10.10 Brands Festival

Shopee announces the region’s first partnership program with five of the biggest media agencies to help brands amplify their online presence 

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is expanding its initiatives to help brands and retailers launch, scale, and succeed online, starting with its annual Shopee 10.10 Brands Festival. As more brands and retailers step up their digitalization efforts to capture a growing proportion of online-first consumers, it is crucial for brands to find new ways to reach and engage with their consumers. 

This 10.10 Brands Festival, Shopee enhances its support for brands with the launch of its Shopee Media Agencies Partner Program (SMAP) covering seven markets. This strategic program is the region’s first and largest of its kind, comprising five leading global media agencies: Dentsu Aegis Network, Omnicom Media Group, Publicis Groupe, Havas Group, and Mediabrands. 

Through this program, Shopee will equip media agencies with in-depth knowledge and skills on using Shopee’s suite of brand marketing tools, including advertising solutions such as Shopee Ads, products such as in-app branding assets, and other value-added services. Shopee will also provide the media agencies with a deeper understanding of e-commerce sharing best practices on store management, campaign execution, and optimization. As brands invest more in growing their online presence, SMAP will enable media agencies to leverage a broader range of e-commerce tools to maximize the return on investment of their clients’ media spend.

Also, media agencies and their clients will have the opportunity to get exclusive first-hand access to Shopee’s new marketing solutions and products.                                                                                 

Martin Yu, Associate Director at Shopee Philippines, said, “We’re encouraged by the growth in the number of local and international brands joining Shopee Mall, who trust and rely on Shopee to sustain and expand their businesses. Helping our brand partners make a seamless transition online, amplify their online presence, and boost brand affinity has always been a priority. We’re excited to launch the SMAP program, which complements our existing end-to-end support system for brands to achieve success online. We will continuously innovate our platform to deliver better value for brands and their customers.”

Amplifying online presence with strong marketing and operational capabilities 

Aside from SMAP, brands can further elevate their online presence and scale their e-commerce business with Shopee’s strong ecosystem of solutions: 

Robust logistics and warehouse solutions: Shopee’s strong logistics support enables brands to fulfill their orders with ease, especially when sales volumes are high. Brands can tap on Shopee’s optimized network of warehouses to ship out orders more efficiently, including the use of data to forecast demand so that brands can better allocate their resources.  

Easy-to-use brand marketing tools: With Shopee’s custom-built Shop Decoration Tool, brands can easily customize the layout of their Official Stores to reflect their brand image and identity. This is especially useful for brands to build authentic connections with their customers through enhanced brand storytelling.

Building stronger connections with customized engagement features 

As more consumers seek greater entertainment while shopping online, brands can leverage in-app features such as Shopee Live to bring together unique entertainment, real-time interactions, and instant purchases. Shopee can help brands produce live-stream content and has dedicated brand support teams to customize engagement strategies to achieve optimal results.

For instance, brands familiar with e-commerce, such as L’Oreal, are constantly exploring ways to engage their consumers better. At the recent 9.9 Super Shopping Day, Shopee worked with L’Oreal to host an extended 3-hour live streaming marathon featuring over 8 Key Opinion Leaders (KOLs) across the region, which successfully garnered over 180,000 views. 

On the other hand, Shopee also offers tools tailored for brands who are newer to e-commerce or do not have prior experience with online engagement strategies. For example, the Shopee KOL program pairs brands with popular influencers for their brand live streams, contributing to boosting the brand’s visibility and sales. 

Highlights of 10.10 Brands Festival 

As the region’s biggest online shopping event for brands,  the 10.10 Brands Festival will feature 2 weeks of supersized brand promotions and back to back Super Brands Days. The festival will run from September 24 to October 10, with key highlights including: 

Free shipping with ₱0 minimum spend for the entire period of 10.10 Brands Festival. 

Enjoy value-added services and guarantees such as 100% Authentic products, Free Delivery, and hassle-free 7-day return policy at Shopee Mall. 

Daily sulit deals where users can score ₱10 deals and enjoy fun games like bingo marathon and other game shows on Shopee Live.

Amazing promotions and up to 50% off discount from leading brands such as Infinix, Wyeth, Vivo, Unilever, Oppo, Mamypoko, Nestle, Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas, P&G Pampers, Johnson & Johnson, and Abbott. 

Find out more about the 10.10 Brands Festival at

Download the Shopee app for free via the App Store or Google Play.

Upgrade 2G/3G SIMs to 4G for Better Data Experience

Millions of Filipinos are still hanging on to their 2G/3G Subscriber Identification Module (SIM) cards while the world around them is already enjoying the benefits of 4G mobile technology. However, with the pandemic which makes online learning, working, and entertainment a huge part of the lives of many people, 2G/3G users are missing out on a lot of opportunities.

4G opens up a wide range of experiences using the internet and other mobile applications.  For 2G/3G mobile users, shifting to 4G would mean being able to enjoy the rich variety of content available on the web or the mobile apps. 

Why the Philippines? Leading proptech startup Ohmyhome shares the reason behind its incursion into the country

In the wake of Ohmyhome’s success in Singapore and Malaysia,
 the company’s unique hybrid model will now revolutionize 
the way Filipinos pursue housing transactions.

According to Ohmyhome founders, sisters Race and Rhonda Wong, the decision to expand into the Philippines started simply: with love. 

Back in 2016 when the proptech startup team in Singapore only had less than ten people, two members were Filipino. Race and Rhonda, who loved and valued their growing team, knew that a Filipino teammate was newly wed and had a wife in Manila whom he missed very much. Before long, Race and Rhonda made a promise to their 2 Filipino teammates that Ohmyhome will set up an office in Manila to bring them closer to their family. 

NOVUHAIR® Supports Alopecia Philippines

September 2020 marks the seven (7) fruitful years of collaboration between NOVUHAIR®, the leading hair loss treatment in the country and THE ALOPECIA PHILIPPINES, a group founded in 2012 by singer and songwriter Abby Asistio. 

“VICTORIOUS, Rising Above Alopecia and the Pandemic Together” is this year’s official online gathering theme LIVE at When In Manila’s Facebook page on Saturday, September 26, 2020 (3pm to 8pm). Everyone is invited to witness this momentous event.

Read more:

Abby Asistio is currently one of the ambassadors and the Inspirational VIP Coach of NOVUHAIR®, nature’s answer to hair loss, which she has been using since March 2013. 

Ali Gate Teams With Alessia Cara For Heartfelt Single "Welcome Back"

Toronto talent Ali Gatie has unveiled the breezy, yet heartfelt “Welcome Back,” his latest song and first-ever collaboration, featuring alt-pop dynamo Alessia Cara. Following up the lovelorn R&B hits “Running on My Mind” and “If I Fall in Love,” this instantly memorable new single proves Ali Gatie is on track for global pop domination.

“Welcome Back” arrives as an optimistic sign of things returning to normalcy as we navigate through a global pandemic and highlights one of the singer/songwriter’s most charming qualities: He finds hope even in heartache. “I’ve been keeping doors unlocked just hoping you would walk back in,” he croons over a brightly reverbed guitar. Cara effortlessly slips right in with her soulful voice repeating his words before their vocals melt together: “Feels like you were never gone; I’m glad you’re back / If it doesn’t last, at least we had that time that we had.” Not only is it a song written to a lover, but Ali wrote it as a song to his former self.

"The Croods" Sequel "A New Age" Reveals First Trailer

The world's first family is back with an adventure for the Stone Ages! The Croods have survived their fair share of dangers and disasters, from fanged prehistoric beasts to surviving the end of the world, but now they will face their biggest challenge of all: another family.

Check out the trailer for DreamWorks Animation’s new adventure comedy The Croods: A New Age and watch the film in Philippine cinemas 2021.

The Croods need a new place to live. So, the first prehistoric family sets off into the world in search of a safer place to call home. When they discover an idyllic walled-in paradise that meets all their needs, they think their problems are solved … except for one thing. Another family already lives there: the Bettermans.

PETA Launches Festival Of Windows A Three-Month Long Online Arts Festival

The Philippine Educational Theater Association (PETA) is ready to make another milestone as the company launches its first-ever online arts ...