Levi’s® classic 501® jean, world’s most iconic denim, marks 144th year

It has been more than a century since the iconic Levi’s® brand came up with the original blue jean that changed fashion forever. To this day, however, Levi’s® classic 501® jean remains to be not only the most popular but also the most valuable piece of clothing for men and women.

In fact, no less than TIME magazine in 2000 named the 501® jean as the “fashion item of the 20th century,” edging out the miniskirt and the little black dress.

Levi’s® 501® jean was born 144 years ago, when Levi Strauss and Nevada tailor Jacob Davis partnered in 1873 for the first riveted pockets on men’s pants. The number 501® was assigned to the world-renowned “copper riveted waist overalls” as lot numbers were then used to classify products made by Levi’s®.

The classic Arcuate design on the back pockets of the 501® jeans was registered a trademark in 1943 and remains to be the oldest one still in use today. In 1964, a 501® pair entered the Permanent Collections of Smithsonian Institution. 

Levi’s® style tips: How to wear your 501® Skinny and 501® CT jeans

The Levi’s® 501® Skinny and 501® CT takes inspiration from the iconic 501® Original, the Levi’s® jeans that started it all. Remastered for today’s taste, these jeans add style to any male and female wardrobe, in many possible ways.  

With these contemporary 501® takes come a recurring habit: staring at the closet for hours, racking brains on ideas for tops that would perfectly complement your brand-new Levi’s® 501® Skinny and 501® CT jeans?

Once again, the timeless Levi’s® brand makes living in Levi’s® a tad easier for you by sharing wardrobe ideas for these two jeans.  

Levi’s® 501® skinny jeans for ladies

Levi’s® suggests a perfect skinny jean look for women:

Get 501® pesos off on Levi’s® iconic 501® jeans on May 20

In celebration of the 144th birthday of Levi’s®, the world’s original jean, the timeless brand is offering a special gift on May 20: P501 off and a limited edition 501® patch for every purchase of its iconic 501® jean. This nationwide promo will include purchases from Zalora and Lazada.

Levi’s® 501® jean, named by TIME Magazine in 2000 as the “fashion item of the 20th century,” has redefined the fashion sense of men and women since it was first released. The classic 501®, however, continues to be fresh and relevant, even as it maintains its vintage look and vibe.

This year, Levi’s® welcomed the newest addition to its 501® family—the 501® Skinny, a skinny jean with that coveted vintage look. The brand earlier introduced the 501® Stretch, the first time the iconic denim was offered in stretch while maintaining its original properties.

Levi’s stores get a new look for an exciting new campaign

If you believe in the saying that what you see is what you get, then with Levi’s stores’ new look, you get the compelling story of a brand that has served generations yet remains young, relevant, and trendy.

You get a sense of the global brand’s rich heritage and how the displays tell its stories.

Be intrigued at how these unfold at each outlet.

Up front, clever window dressing that feature light boxes make an impactful statement about Levi’s 501 Jean CT—the brand’s number 1 product.

Levi’s Philippines launches in-store promo for its 501 birthday celebration

Levi’s is celebrating its birthday and it has a gift for you!

In recognition of the priceless heritage of the brand, Levi’s has a new global campaign dubbed “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s, a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences. To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

From the international scene, the campaign has tapped influencers who love their Levi’s Jeans. French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.