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| Photo shows (from left) 4As chairman Bong Pacia, Jollibee Philippines Assistant Vice President for Brand Communications, PR and Digital Marketing Arline Adeva, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head Francis Flores, and ASP 2018 chairman Norman Agatep during the recently held MOA signing at the Jollibee headquarters. |
Jollibee, the country’s leading fast-food chain and one of the nation’s biggest advertisers, is a major sponsor of Ad Summit Pilipinas (ASP) 2018. Themed "DIY Your ROI," this year's gathering of 3,000 advertising and marketing practitioners will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center. The Ad Summit takes a closer look at the various impacts of one's creative work, and urges creatives to take a look at how advertising and marketing can be used to create not only financial, but social impact as well.
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