AmiananPop champions North Luzon pop music with first edition of its songwriting festival

The movement aims to secure regional music’s place in the contemporary music canon

In an effort to foster a better understanding of the North Luzon culture and identity through contemporary music, AmiananPop Music Inc. is officially launching the maiden edition of its songwriting festival, which will take place online this December 4, 2021.

Taking a page from fellow contemporaries, Visayan Pop Music Festival (Vispop) and Mindanao Popular Music Festival (MinPop), the newly formed institution puts a spotlight on a new breed of composers, interpreters, musicians, and producers representing the Ilocos, Cordillera, and Cagayan region, as well as some non-Tagalog speaking areas in Central Luzon.