
And yes, expect a lot of sexy ladies (in bikinis), beach action, and of course great smelling men with the fragrance of Axe which campaigns have been highly participated by a lot of men and women and even celebrities. The latest was the most talked about Axe Anarchy Raid!
It will not be just a single event, but rather a series of events that will also lead to big big party in an island in the Caribbean! It a great way to feel good and also do good at the same time!
Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, recently announced a new project: A campaign to save Boracay? Has Axe finally turned over a new leaf? Have they joined the bandwagon of social responsibility?
They’re calling the campaign “Axe Anarchy Island: Sexy Saves Boracay”. You can check it out at www.sexysavesboracay.com or just log into the Axe Philippines Facebook page at www.facebook.com/AxePhilippines.