GMA Network adds “traditional” drama to its portfolio of aces in the continuing race for dominance in the local television ratings. This claim is backed by the Kapuso Network’s strong performance in its drama-filled Afternoon Prime block, which runs weekdays from 2:30pm to 6:30pm.
As of March 16, data from the more trusted ratings data provider Nielsen Television Audience Measurement (Nielsen TAM) show that GMA’s Afternoon Prime was a leader in the National Urban Philippines (NUTAM) from the beginning of the year with an average household rating of 14.6 pts. and an average audience share of 36.9%. ABS-CBN, on the other hand, got an average household rating of 10.9 pts and an audience share of 27.5%. Lagging further behind is TV5 with an average household rating of 6.6 pts and an audience share of 16.8%.
GMA’s Afternoon Prime programming block begins with Hiram na Puso, which stars Gina Alajar, Gardo Versoza, Ayen Laurel, Candy Pangilinan, Wynwyn Marquez, Marc Acueza, Ana Marin with Mark Herras, Polo Ravales, Bela Padilla and Kris Bernal. The program has been winning nationwide since its pilot airing on March 5. From March 5 – 16, it gained an average household rating of 14.1 pts., while its counterpart only got 9.1 pts.
