Pocholo Iñigo Villanueva or Cholo was known as a member of the De La Salle Green Archers where they won the 2007 championship and also awarded as Finals MVP. After this he was drafted into the PBA with Air21 Express. He started venturing into coaching back in 2008 for DLSU and he enjoyed it as his career in professional basketball continues.
However he felt that his true calling was really with coaching as he dedicated more time for coaching and worked with various teams as mentor. He currently is the Head Coach for the DLSU Lady Archers and the Assistant Coach for the Jose Rizal University. From here he formed his own basketball clinic called Cholo Camp.