Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round.
Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.
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