Global Restaurant Concepts Inc. (GRC) unveiled its first restaurant concept with California Pizza Kitchen (CPK) in the Philippines in 1997. It was the first international franchise to be granted by the US pizza chain. Sixteen years and ten branches later, CPK continues to dominate the premium pizza restaurant experience by opening two more outlets before the year ends.
CPK’s tenth restaurant begins serving in August at the ground floor of Eastwood Mall in time for the CPK-established celebration of National Pizza Day. Since last year, the restaurant has started commemorating by giving away free pizza with every pizza order. The one-day event has drawn up lines of diners outside each restaurant.
