As an archipelago, the Philippines has always been a premier tourist destination. Its pristine beaches, lush greenery, and beautiful sceneries are dream destinations for many, earning various citations from travel organizations and publications all over the world.
But due to the mobility restrictions imposed by the pandemic, the Philippine tourism industry has been at a complete standstill since last year. This led EON Trust Central (ETC), in partnership with market research firm Tangere, to conduct and publish the Quick Pulse study Zooming in on the Filipino Traveler, which aims to unveil the Filipinos’ sentiments regarding travel and the reasons behind their reluctance to go on trips amid the ongoing pandemic.
