
For the period October 1 to 31 (with October 23 to 31 based on overnight data), GMA continued to lead competition in NUTAM with a 37.4 percent average household audience share, ahead of ABS-CBN’s 35.6 percent by 1.8 points.
GMA scored top ratings across all dayparts in NUTAM, including primetime due to the consistently strong performance of its programs on this hotly contested block.
Six of the ten most watched programs in NUTAM belonged to GMA with Encantadia, the 2016 version of the well-loved Kapuso telefantasya emerging as the highest-rating Kapuso show nationwide.