GGC Group Asia earns Gold, Finalist honors at Campaign Agency of the Year Global Awards

GGC Group Asia, formerly DDB Group Philippines, has won Gold at the prestigious Campaign Agency of the Year Global Awards, one of the advertising and marketing communications industry's most respected international competitions, held recently at the Jumeirah Carlton Tower in London.

The group's talent management team, The Culture Hub, was awarded Gold for Talent Management Team of the Year, recognizing its outstanding commitment to employee development, engagement, and workplace culture. Meanwhile, Group Chairman and CEO Gil G. Chua was named a Global Finalist for Agency Leader of the Year, while GGC Group Asia was also recognized as a Global Finalist for Best Place to Work, underscoring the organization's people-first culture and leadership excellence.

DDB Group Philippines Rebrands as GGC Group Asia

Gil G. Chua, Group Chairman and CEO, GGC Group Asia (formerly DDB Group Philippines)

Advertising agency powerhouse DDB Group Philippines has announced its rebranding as “GGC Group Asia,” marking its evolution into an independent creative force. 

The move follows the decision of Omnicom Group, the holding company of marketing communications network DDB Worldwide, to retire the DDB brand globally by the end of the first half of 2026, following its acquisition of Interpublic Group in November last year.

Established in 1992 through a groundbreaking partnership between New York-based DDB Worldwide and pioneering Filipino-owned agency Advertising Marketing and Associates (AMA), DDB Group Philippines had served as the local office of the DDB network in the country for more than three decades until the brand’s dissolution this year.

As GGC Group Asia, the company will continue to collaborate with Omnicom Group as needed, ensuring clients’ continued access to global marketing communications tools and resources.