Madiskarte Moms prove that passion and grit can lead to a successful business

Gawad Madiskarte 2024 Winners

Women, especially mothers, who are entrepreneurs have proven time and again that they have the passion and grit to make a difference in their families’ lives. 

“You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. You're actually doing three times the work that men are doing,” said PLDT Chief Operating Officer Menardo “Butch” Jimenez, addressing the mompreneurs in the room during Gawad Madiskarte 2024 at Seda Hotel in BGC last October 19. 

This is the third awards ceremony that Madiskarte Moms PH (MMPH) and PLDT Home have staged since the founding of the group in 2020.

Building empires from home: Celebrating sustainable businesses by mompreneurs

PLDT Home honors mompreneurs through Gawad Madiskarte 2024, awarding the most innovative and sustainable businesses founded and led by mothers. 

Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by their financial situation, they dig deep into their experiences to find solutions.

They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur.

PLDT Home recognized from the outset that this movement was the future of entrepreneurship in the Philippines. Building empires from home—starting with micro-, small and medium enterprises (MSMEs)—is the new way to financial independence as the platform lets mompreneurs showcase their ability to learn new skills and manage their roles as caregivers, teachers, and business owners.