With celebrities and online influencers hopping on the viral challenge, “Heartbreak Anniversary” receives a significant boost on digital streaming and sales, as it showcases wide-ranging appeal that resonates with the Filipino audience.
Tallying close to 50 million streams on Spotify worldwide, the song has also gained traction from international music critics and publications, with Cool Hunting praising the track for “fusing modern R&B with the baritone deliveries of legendary artists like Frank Sinatra and Bobby Caldwell” and for its “simple instrumentals that radiate while Giveon’s vocals dive deeper.”