Wireless audio streaming through Globe Soundplay app and Interactive LED Omega Claw game
The ICONIC store, Globe Telecom’s premiere lifestyle destination, is revolutionizing the Philippine retail and entertainment industry. With the 1st phase of the entertainment facility completed last June, the venue was able to hold successful large scale events such as Green Day’s: American Idiot play, NBA Fit and HOOQ Hangouts.
Aside from being the ideal entertainment venue for events, the two massive Times Square-like LED walls provide live video feed and on-ground entertainment. Informative and engaging videos such as short clips by Globe Studios and lifestyle ambient visuals are showed daily. Every 7:30 P.M., people are also treated to a lights and sounds show.
From 5:00 p.m. to 10:00 p.m., the ICONIC store transforms into a carnival wonderland with the Omega Claw game which uses augmented reality and face detection technology to capture the faces of anyone near the venue through live feed cameras. The pictures are then posted in the country’s largest interactive outdoor LED billboard with the tagline “You’ve been clawed.” People are encouraged to pose for the camera as they are seen by spectators around. This fun, unique and interactive technology will be refreshed regularly to give BGC Central Amphitheatre visitors something to look forward to.
Ushering in the holiday season, Globe Live is staging of Menken & Ahrens’ A Christmas Carol The Musical, its second theatrical offering for 2016. The musical is a co-production partnership between Globe Live and 9 Works Theatrical, fresh from American Idiot’s run, which received 10 citations from this year’s Gawad Buhay Awards. 
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