Since being introduced in 2007, the Adobo Design Awards has sought to champion the Philippines' best in design and to recognize the talents behind the work. Now on its fourth year, the competition, organized by adobo magazine - the country's premier advertising and brand communications publication - is championing a search for the most creative work with a purpose.
The Professional Category is open to creative professionals, Philippine or foreign-based companies and individuals. Entries in this category vie for individual category awards for each format, with as many gold, silver and bronze winners as there are deserving. Best in Show winners are then selected from all gold winners, regardless of format but based on their stated purpose: "Design for a Purpose" or "Design for Good".
"Design for a Purpose" awards work that promotes an individual, product, company, brand or event, while "Design for Good" supports campaigns for a worthy cause, advocacy, CSR or public service.
