SM Men’s Fashion unveils David Gandy

Male supermodel set to sizzle in brand’s biggest campaign to date

SM MEN’S FASHION brings another meaning to its name by adding an internationally renowned male ‘supermodel’ to its growing roster of brand icons. British model David Gandy has officially been announced as the face of SM Men’s Fashion, and is set to arrive in the country this October to headline the brand’s biggest campaign to date. 

The blue-eyed, chiseled model from Essex, United Kingdom first catapulted to international stardom after headlining a series of high profile campaigns, the most notable of which are for Dolce and Gabbana’s  “Light Blue” fragrance and Johnny Walker Blue Label. David has also graced the cover of countless magazines, including the international editions of Vogue, Details, GQ and Men’s Health among others. 

Once in Manila, David is slated to walk the ramp for SM Men’s Fashion during Philippine Fashion Week. Temperatures will definitely rise as he joins the brand’s already recognizable endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.

FASHIONISTA: Just Delivered Jeans July-September 2013 Collection

Jeans would probably be the most worn and versatile clothing man could have, and the best outfit to be mixed and matched with almost anything. And The SM Store has been offering a vast collection of the best brands of jeans which are fashionable, strurdy and fits every lifestyle.

Last Saturday at the Skydome of SM City North EDSA, a fashion show was held with the collective brand JUST DELIVERED JEANS featuring brands such as V+Jeans, CodeBlue, Baleno, Tank, Markus, Levi's, Wrangler, Lee, Jag,  and Von Dutch.