IVO hits over 100 Ace Hardware shelves

An ace player in water purification technology is celebrating its 6th year in the  business by bringing safe and eco-friendly hydration solutions to more Filipinos.  

IVO is extending its market reach in Ace Hardware stores with a target of more than 100 branches  nationwide by the end of the year. This means more Filipinos will have access to the advanced Japanese  technology that earned certifications from the Department of Health- Food and Drug Adminstration, Japan  Industrial Standards, and NSF International. While this partnership is new in terms of scale, Ace Hardware  has initially carried IVO products in its eight branches.  

Same goal 

The partnership between IVO and Ace Hardware developed naturally, with both having a similar attitude towards sustainability. These companies have been promoting eco-friendly products for years.  

IVO Water Purifier celebrates 5 Years; Unveils Shaina Magdayao as its very first celebrity ambassador.

In celebration of its fifth anniversary, IVO Water Purifier has partnered with dancer, model, and one of the country’s premiere actresses dubbed as ‘Empress of Drama’ Shaina Magdayao as its very first celebrity ambassador.

Launched last April 2018, IVO is very enthusiastic and proud to be having its very first celebrity ambassador after 5 years. Shaina Magdayao is not just a celebrity but she also actively works with diverse NGO's and orphanages—such as her new Passion Project with Kythe Foundation, STRANDS OF HOPE, where she donated her hair in support of Pediatric Cancer Patients—as well as raising awareness and extending much-needed help to tragedy-stricken areas. She’s also a health and fitness enthusiast, a self-proclaimed “OC,” and believes having "a place of everything and everything in its place" which is also what the IVO brand stands for.

“Shaina has an active lifestyle. She’s into yoga and wellness. She’s also very organized. PLUS she supports a list of diverse organizations. We believe Shaina is the perfect fit for our brand”, said Ms. Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier. “We’ve recently celebrated IVO’s fifth year too and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to inspire Filipinos to be more cautious in choosing and having safe and easily accessible drinking water at all times. IVO is able to provide millions of Filipino households with 99.99% bacteria-free drinking water straight from their kitchen faucets.”

The beauty of purifying water right at your home and office

Owning a purifier, directly attached to the tap, saves a family or office so many pesos a month, ensures their security from strangers, assures water quality that is of the highest purity standard and spares the home or office precious space, otherwise used for storing 5-gallon containers and operating water dispensers. Also, your drinking water would no longer have to be handled and delivered by a third party whose compliance to health and sanitation is hugely unknown.

One great advantage is that for the environment. Consumers don’t need to buy and throw away water PET bottles, thereby reducing household wastes that otherwise go to the landfills or oceans.